MAGIC innovates with its most interactive show to date
24 Mar '11
4 min read
POOLTRADESHOW continues to grow as the industry's incubator for emerging art and design driven brands. POOL is the destination to discover new brands and was a hit with Threadless ping pong tournaments daily, Jeffrey Campbell Temporary Tattoo Station, 40 Cash & Carry brands – where buyers shopped directly and DIY and personal branding Lounge hosted by Zazzle.
SOURCING at MAGIC had its highest attendance ever, while celebrating Egypt as its focus country this year with over 15 top Egyptian manufacturers and design resource. Premier China, a new area which debuted in August 2010, showcased more than 30 large vertically integrated women's, men's and kids' wear manufacturers from China offering contemporary design capabilities. Online Trend Forecaster FashionSnoops and color authority PANTONE provided an in-depth outlook on key Spring 2012 themes and silhouettes.
Educational Seminars:
The MAGIC Seminar Series was a resounding success with complimentary educational events and presentations from some of the most respected names in the industry, including:
• Li & Fung USA President Richard Darling spoke about how to survive, prosper and profit even in the face of the current business environment. • Peter McGrath, President, McGrath International and Senior VP of Cotton Inc.'s Global Supply Chain Mark Messura addressed one of the timeliest issues in the fashion industry – the U.S. cotton supply shortage and volatile pricing. • Actress and activist Maria Bello addressed what is being done by various aspects of the fashion industry to move toward a solution to saving the planet.
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. The August 2011, MAGIC will run from August 22—24, 2011.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
