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Spends on plus-size clothing to amplify
Mar '11
Around 25 percent of the women apparels which would be vended in the UK during the current year would be size 18 and above. This is because, women in the country are putting on weight and retailers here are eager to cash in on the fact.

According to a report, female buyers this year would spend around six percent more that is around £4.9 billion on plus-size clothing.

Retailers are looking forward to extend their already existing plus-size collections to hike their earnings. As per the research results, the plus-size market, presently offers the highest growth potential.

According to the analysis, the plus-size segment would constitute around 23.2 percent of the overall sales in the women's wear segment this year, as against 18.7 percent in 2006.

Presently, speciality players like Evans are present in the plus-size market, but then other big high street players like Marks & Spencer and Debenhams are also increasing their presence in this segment. Marks & Spencer now offers women's outfits up to size 26 and bras up to size 42J.

In spite of the fact that, this growth of the plus-size market would not remain steady and even start decelerating, de to rising health awareness and many of these women's would strive to shed weight, the market is still expected to register a growth of 28.6 percent between 2011 and 2015.

Fibre2fashion News Desk - India

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