Home / Knowledge / News / Apparel/Garments / M&S unveils new Spring Marketing Campaign
M&S unveils new Spring Marketing Campaign
26
Mar '11
Marks & Spencer (M&S) unveils the details of its new Spring marketing campaign. Starring M&S models Dannii Minogue, Jamie Redknapp, V V Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros, the three-tiered campaign features a number of firsts for M&S under the brand-new 'Only at Your M&S' strap line. The campaign features:

• The new Spring womenswear fashion ads – the first to incorporate the 'Only at Your M&S' branding;
• The first ever M&S menswear TV ad starring Jamie Redknapp;
• TV and press ads that highlight innovative fashion products that boast unique and exclusive features that are only available at Marks & Spencer.

Steven Sharp, Executive Director, Marketing at M&S, said: “We are extremely excited to be showcasing our fashion innovations for the first time on TV. These products are unique to M&S and really encapsulate the meaning of the line 'Only at Your M&S'.”

Led by a showpiece 50 second TV ad, the campaign features TV, press, outdoor and online execution.

Innovation ads

The two innovation ads highlight technology built into M&S clothing that's not available from any other retailer. The two ads are:

• Utterly Repellent Menswear – Features Jamie Redknapp and his friends getting caught by garden sprinklers wearing Stormwear suits. Stormwear technology repels water and prevents it from penetrating clothing – perfect for our ever changing weather. This technology features in a range of clothing including jeans, chinos and suits;
• Killer heels that don't kill – Lisa dancing the night away in Autograph Insolia heels with the strap line 'killer heels that don't kill'. Insolia is an innovative technology designed to alleviate pain associated with wearing high heeled shoes. It works through a contoured insole that shifts weight from the forefront of the heel making high heels feels at comfortable as flats.

The innovation TV ad is also supported by press advertising and will be followed up by more innovation TV ads in May.

50 second TV ad

Set to Michael Bublé's “It had better be tonight” and inspired by the key seasonal trends for this Spring, the main TV ad shows the stars modelling for a magazine shoot in Miami. Four looks are featured:

• The nautical Star In Stripes look sees the girls modelling chic striped dresses and coats at a marina location with big shades, stylish hats and fabulous footwear the order of the day;
• Have A Doris Day sees the M&S girls trying to 'out-Doris' each other in classic 50s inspired pieces;
• Play Your Wild Card features Dannii and V V working a fierce Glamazon look, as the girls race across a river on an air boat;
• Finally the ad cuts to a glamorous pool party at dusk for the Oh So Sexy 70s look. Ana tries on stunning lingerie before making an appearance to join the other girls who are dancing the night away.

The ad finishes with the line, 'Only at Your M&S'.

Marks & Spencer (M&S)

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search