Home / Knowledge / News / Apparel/Garments / Li Ning & L-Fashion sign a collaboration agreement
Li Ning & L-Fashion sign a collaboration agreement
26
Mar '11
Li Ning Company has signed a long-term contract with Finnish L-Fashion Group concerning European distribution of Li-ning brand. Under the agreement, L-Fashion Group will be in charge of imports and distribution of the whole product range of Li-ning, excluding badminton, in selected countries. The countries appertaining to the contract are France, Germany, Austria, Switzerland, Slovenia, Croatia, Finland, Russia and the Netherlands.

L-Fashion Group will build a separate organization that will co-develop with Li Ning the collection for the European market. L-Fashion Group's local sales organizations and customer service teams will serve in local languages and both the collection and the visual message will be tailored to fit different markets and customer segments. “We want to make Li-ning the most successful Chinese consumer brand in Europe”, states Mr. Vesa Luhtanen, CEO of L-Fashion Group.

L-Fashion Group is a well-known clothing supplier in the European market where it has long established customer relationships. Furthermore, the LFG subsidiary in Suzhou, China, with modern distribution and R&D centers are a great asset for the co-operation.

”We will definitely challenge the world's biggest sports brands in Europe in years to come”, says Mr. Luhtanen. “We are extremely pleased to partner with L-Fashion Group to introduce Li-Ning to European consumers and we look forward to a great partnership and successful launch”, continues Mr. Jay Li, General Manager, International Division, Li Ning.

“By bringing in a unique approach, Li Ning will definitely create new business opportunities for the European sports distribution and offer an interesting alternative for the consumers”, points out Mr. Juha Luhtanen, Sales Director of L-Fashion Group.

The consumer launch will be in spring 2012. “We wish to work with the same positive drive, vitality and passion as what stands behind the Li-ning logo”, concludes Mr. Vesa Luhtanen.

L-Fashion Group

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search