Home / Knowledge / News / Apparel/Garments / Glen Raven retains outdoor living specialist
Glen Raven retains outdoor living specialist
26
Mar '11
As part of its continuing focus on promoting the outdoor room concept with consumers, Glen Raven has retained the services of a nationally recognized outdoor living specialist, Marcia Blake. Blake will work with the Glen Raven marketing and sales teams to further develop a Sunbrella fabric kiosk program and Solair awning program at specialty retail.

The Sunbrella kiosk program from Glen Raven provides consumers with information on Sunbrella fabric design options and access to cut yardage. The new Solair retractable awning program includes in-store awning displays and assistance with retractable awning installation. Both programs will help to transform decks and patios into outdoor rooms.

"Marcia is helping us combine the knowledge and experience of specialty retailers with her own design expertise and aesthetic for outdoor spaces," said Suzie Roberts, vice president and business manager for decorative fabrics for Glen Raven. "By promoting the outdoor room, we believe we can create growth opportunities for our retail specialty partners."

Blake, president and creative director of Outdoor Interiors, will work with specialty retailers to gain a better understanding of current best practices. At the same time, she will offer her assistance as a consultant and design authority focused on outdoor lifestyles.

"Specialty retail is the ideal venue for marketing the outdoor room to consumers," Blake said. "The goal we share with patio stores is making this concept come to life through merchandising, visual displays and integration with the sales process. Our success will result in a more enjoyable shopping experience for consumers and opportunities for retailers to offer not just one or two products, but an entire lifestyle."

Blake's company, Outdoor Interiors, is a full-service design firm specializing in creating outdoor environments, including her own collection, Outdoor Couture. Through her company's website, Blake is the author of a blog, "retail-ol-ogy," which also appears online and offers merchandising and visual display recommendations. She is also a regular contributor to national consumer and trade magazines in the home segment and a sought-after speaker.

"Marcia's design and merchandising talent, along with her love of the outdoors, will help elevate the specialty retail segment as a lifestyle destination," said Hal Hunnicutt, vice president of marketing for Glen Raven."

Glen Raven Inc


Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X