Home / Knowledge / News / Apparel/Garments / Georges Atlan introduces American Apparel Jeans
Georges Atlan introduces American Apparel Jeans
06
Apr '11
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the launch of its first line of jeans. Inspired by classic American jeans, the company's Made in USA jeans bring an important philosophy and approach back to the denim market.

"Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We've mastered the basic t-shirt, now we're getting excited about jeans," said Dov Charney, CEO and founder of American Apparel.

The first styles in the American Apparel Jeans line will be constructed of a 14 ounce denim made of 100% cotton. The fabric is thick, original, and designed to be broken in and worn for years. This new product category is being launched by American Apparel's newly appointed Director of Denim, Georges Atlan.

A respected industry veteran, Atlan launched Guess Jeans with Georges Marciano back in 1980, and has over 30 years of product development, factory management, and running his own businesses. Considered one of the most experienced and accomplished denim experts in the manufacturing world, Mr. Atlan trained American Apparel's sewing and dyehouse operations to produce this new line of products -- a process that uses more than 40 fair wage workers to make a single pair of jeans.

"I've worked in the denim industry for more than three decades, developing for Guess, Calvin Klein, Seven, Hudson, bebe and others, but this was an opportunity to make truly American, truly fresh jeans for the first time. I know people are going to be happy with the fit and they are going to love the way their bodies look in this product. There is no other factory in the U.S. like the American Apparel factory, and there are no limits to what we can achieve in the category of denim. These are an exciting set of jeans to start with, and they are only the beginning," said Atlan.

The jeans are available in standard sizing, in a full size run in two washes. They can be found online and in American Apparel stores now. The launch will begin with a high-waist, tapered leg blue jean for women, and a high-waist, cuffed jean short for women. The company has plans for additional washes and more styles, including a men's heavy-weight denim jean.

American Apparel Inc


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search