Home / Knowledge / News / Apparel/Garments / Marlena inspired scarf creates winning look
Marlena inspired scarf creates winning look
Apr '11
Zappos.com, a leader in online apparel and footwear sales, has partnered with Twentieth Century Fox to create a Limited Edition scarf inspired by Reese Witherspoon's character, “Marlena,” in the much-anticipated motion picture epic , WATER FOR ELEPHANTS, opening in theaters everywhere on April 22, 2011.

The limited edition scarf will be sold exclusively at Zappos.com beginning April 1st. Consumers are also invited to visit the Zappos site to enter a sweepstakes to win limited edition prints of the production's wardrobe sketches, signed by the cast.

“We are very excited to be working with Fox”

“We are very excited to be working with Fox,” states Aaron Magness, Director of Brand Marketing & Business Development at Zappos. “ This unique opportunity will allow our consumers to learn more about the fashion and elegance of the era, how to own this look, and special insight into what goes on behind the scenes of making a hit movie. We can't all be movie stars, but why can't we feel like one?”

Many looks inspired by the film's glamorous designs will be available on Zappos.com where resident fashion guru and stylist, Brooke Hyden, will feature her favorite “stylist picks” on the Zappos partnership page. Brooke will show fashionistas everywhere how to rock the 20's style today simply by adding a key fashion piece, like a scarf, to an existing wardrobe.


Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search