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Marlena inspired scarf creates winning look
06
Apr '11
Zappos.com, a leader in online apparel and footwear sales, has partnered with Twentieth Century Fox to create a Limited Edition scarf inspired by Reese Witherspoon's character, “Marlena,” in the much-anticipated motion picture epic , WATER FOR ELEPHANTS, opening in theaters everywhere on April 22, 2011.

The limited edition scarf will be sold exclusively at Zappos.com beginning April 1st. Consumers are also invited to visit the Zappos site to enter a sweepstakes to win limited edition prints of the production's wardrobe sketches, signed by the cast.

“We are very excited to be working with Fox”

“We are very excited to be working with Fox,” states Aaron Magness, Director of Brand Marketing & Business Development at Zappos. “ This unique opportunity will allow our consumers to learn more about the fashion and elegance of the era, how to own this look, and special insight into what goes on behind the scenes of making a hit movie. We can't all be movie stars, but why can't we feel like one?”

Many looks inspired by the film's glamorous designs will be available on Zappos.com where resident fashion guru and stylist, Brooke Hyden, will feature her favorite “stylist picks” on the Zappos partnership page. Brooke will show fashionistas everywhere how to rock the 20's style today simply by adding a key fashion piece, like a scarf, to an existing wardrobe.

Zappos

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