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Madame launches girlswear line, targets 35% growth
Apr '11
Akhil Duggar - Creative Director
Akhil Duggar - Creative Director
Madame, a Ludhiana based women's wear brand owned by Jain Amar Clothing has recently launched a junior brand for girls, aged between five and fourteen to complement its range, along with targeting a 35 percent annual growth in revenues.

Madame has a wide product portfolio encompassing formalwear, activewear, loungewear along with a fashion accessories brand; NYCITI.

Currently Madame is available in over 600 other multi-brand stores (MBOs) and 90 exclusive brand outlets (EBOs) of which 80 are Madame stores and the rest NYCITI. To achieve the targeted growth, it plans to hike Madame outlet numbers to 100.

Speaking exclusively to fibre2fashion, Akhil Duggar, Creative Director - Jain Amar Clothing said, “We introduced the Madame junior collection in the autumn of 2010 in the markets of Delhi-NCR, Haryana and Punjab. The response from dealers and customers has been appreciable.

“The collection as per the brand philosophy is focused towards clothing in the age bracket of five and fourteen years. The Spring/Summer collection has also been unveiled in markets of
Northern India and next destination would be Mumbai”.

Explaining the rationale behind launching a girls clothing brand, he said, “The rationale is to tap the consumer market with sophisticated girl's apparel, a segment in which there is a wide gap except for the international brands, most of which are not available in India”.

Speaking about consumers trends and fashion quotient this summer, he informed, “Indian market is a mixed bag of different communities and the buying trends and flavors also vary a lot accordingly. Though, kidswear has always been bright; but personally with girlswear – jeggings, denims, dungarees are really in and also beautiful floral frilly skirts and hot shorts”.

Fibre2fashion News Desk - India

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