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Crusoe unveils India's largest innerwear EBO
Apr '11
The Coimbatore based Jagannath Textile Company Limited, a fast-growing integrated textiles manufacturing company has opened the country's largest Exclusive Brand Outlet (EBO) for men's innerwear under its popular brand name 'Crusoe'.

The 1750 sq.ft store located in Coimbatore will be one of its kind in the premium innerwear category for men. This is Crusoe's first Exclusive Brand Outlet, a concept store, attempting to bring out the character of the brand through a retail environment.

Crusoe's brand imagery of being adventurous was taken as the 'essence' and funneled in the design of retail elements inside the store. The store design revolves around being adventurous.

Fixtures, furniture, ceiling, lighting, shelving, window display etc all are derived from elements of 'adventure sports' and are showcased accordingly. For example Skateboards form shelves for merchandise and kayaks form lighting in ceiling.

All graphics and imagery project the brand attitude and reinforces the brand promise and communication. The store will provide the customer a unique brand experience and an adventurous ambience, true to its brand identity of appealing to an younger audience. Crusoe targets young customers in the age group of 16-35 years.

The company has also drawn up aggressive expansion plans pan-India with the roll-out of such EBOs across cities like Mumbai, Chennai, Bangalore, Hyderabad, Kochi, Kolkata, Pune, Chandigarh etc this financial year.

The Company plans to open 100 EBOs across the country in the next five years. Speaking on the occasion Mr Ramesh Kumar Tibrewal, Managing Director, Jagannath Textile Company Ltd, said “The Men's innerwear market in the country is a burgeoning segment. Customers today have become brand conscious and demand Style, Comfort and unique designs.

"We are fully geared up and poised to utilize this opportunity to grow and have ambitious plans to penetrate markets across the country. Our flagship store being launched in Coimbatore has been done on international lines and international standards.

"This will set Crusoe as an international brand in times to come. With this store design, Crusoe will be able to set benchmark of this category retail in India and perhaps outside India very soon.”

The branded men's innerwear market is pegged at Rs. 5500 crores and is growing at a rate of 20% annually. The premium segment is poised to grow by 30% over the next five years. Now there are a good number of players in the market and a few more are entering.

About Jagannath Textiles Ltd -
The Coimbatore based company is a manufacturer of superior quality multi-variety yarns, Fabrics, Home Textiles and Apparels. The company is promoted by Mr Ramesh Kumar Tibrewal, a first generation entrepreneur, who started the company to process cotton waste and has now steered its growth to establish the company as an integrated manufacturer of textiles, within a decade of existence.

The company's brand, Crusoe is a fast growing and a popular name in the men's innerwear segment. The Company has a state of the art fully automated plant located near Coimbatore over a 50 acre area. For the FY 2010-11, the Company has clocked a turnover of Rs 350 crores.

Fibre2fashion News Desk - India

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