Home / Knowledge / News / Apparel/Garments / Crusoe unveils India's largest innerwear EBO
Crusoe unveils India's largest innerwear EBO
06
Apr '11
The Coimbatore based Jagannath Textile Company Limited, a fast-growing integrated textiles manufacturing company has opened the country's largest Exclusive Brand Outlet (EBO) for men's innerwear under its popular brand name 'Crusoe'.

The 1750 sq.ft store located in Coimbatore will be one of its kind in the premium innerwear category for men. This is Crusoe's first Exclusive Brand Outlet, a concept store, attempting to bring out the character of the brand through a retail environment.

Crusoe's brand imagery of being adventurous was taken as the 'essence' and funneled in the design of retail elements inside the store. The store design revolves around being adventurous.

Fixtures, furniture, ceiling, lighting, shelving, window display etc all are derived from elements of 'adventure sports' and are showcased accordingly. For example Skateboards form shelves for merchandise and kayaks form lighting in ceiling.

All graphics and imagery project the brand attitude and reinforces the brand promise and communication. The store will provide the customer a unique brand experience and an adventurous ambience, true to its brand identity of appealing to an younger audience. Crusoe targets young customers in the age group of 16-35 years.

The company has also drawn up aggressive expansion plans pan-India with the roll-out of such EBOs across cities like Mumbai, Chennai, Bangalore, Hyderabad, Kochi, Kolkata, Pune, Chandigarh etc this financial year.

The Company plans to open 100 EBOs across the country in the next five years. Speaking on the occasion Mr Ramesh Kumar Tibrewal, Managing Director, Jagannath Textile Company Ltd, said “The Men's innerwear market in the country is a burgeoning segment. Customers today have become brand conscious and demand Style, Comfort and unique designs.

"We are fully geared up and poised to utilize this opportunity to grow and have ambitious plans to penetrate markets across the country. Our flagship store being launched in Coimbatore has been done on international lines and international standards.

"This will set Crusoe as an international brand in times to come. With this store design, Crusoe will be able to set benchmark of this category retail in India and perhaps outside India very soon.”

The branded men's innerwear market is pegged at Rs. 5500 crores and is growing at a rate of 20% annually. The premium segment is poised to grow by 30% over the next five years. Now there are a good number of players in the market and a few more are entering.

About Jagannath Textiles Ltd -
The Coimbatore based company is a manufacturer of superior quality multi-variety yarns, Fabrics, Home Textiles and Apparels. The company is promoted by Mr Ramesh Kumar Tibrewal, a first generation entrepreneur, who started the company to process cotton waste and has now steered its growth to establish the company as an integrated manufacturer of textiles, within a decade of existence.

The company's brand, Crusoe is a fast growing and a popular name in the men's innerwear segment. The Company has a state of the art fully automated plant located near Coimbatore over a 50 acre area. For the FY 2010-11, the Company has clocked a turnover of Rs 350 crores.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Courtesy: Invista

Textiles | On 24th May 2018

Invista moves ahead with Texas technology upgrade project

Invista, a leader in chemical intermediates and fibres, is at the...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search