Women's outerwear will continue to see growth throughout the year
06 Apr '11
4 min read
The other category that bears watching for 2011 is outerwear. For all of 2010 outerwear posted 6.2 percent growth in dollars and 6.9 percent units. During its peak season outerwear posted double digit sales growth.
“Outerwear has become a key area of focus for the consumer. Not only do they need to update their outerwear but they will be motivated by the latest technology offerings to purchase new coats and jackets,” said Cohen, “Outerwear will likely continue to see growth throughout the year, even as the weather warms up.”
“During 2011 we will see a nice return to apparel as pent-up demand and consumers' interest focuses on what retailers are offering,” said Cohen. “Consumers will be seeking out new venues online and product innovations that will keep the momentum alive. Manufacturers and retailers will need to maintain that interest with new product, innovation and true value (not just lowest price) to maintain the consumers' interest.”
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