The Dubai Service Excellence Scheme is an initiative under the patronage of H.H. Sheikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE & Ruler of Dubai and is designed to enhance the interaction between customers and retail outlets. It provides a chance for the outlets to upgrade and enhance their customer relationship skills. “We are happy to welcome Dockers. It is heartening to note that organisations are paying strict attention to ensure that best practices prevail in the trade,” added a DSES official during the award ceremony.
The Dubai Service Excellence Scheme launched by the Department of Economic Development is a special quality and service excellence initiative aimed at retail and service outlets in the Emirate. It is very essential that Organisations pursuing Dubai Service Excellence Scheme membership ensure that they follow the set guidelines relating to quality, safety and service. This includes ensuring that their brand is recognisable in the look and feel, with clearly marked price tags and clear polices on refund, replacement, repair or rework for defective or damaged products.
Apart from this, the organisations have to ensure that customers receive after-sales service. All employees should be knowledgeable on the range of products and services offered. The organisation also should undertake to train and develop employees and support environmentally-friendly policy throughout their operation.
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