Orka Group, a Turkish firm which owns fashion brands like Tween, ADV and Damat, has introduced a number of innovative products like non-creasing suits and radiation-protecting jacket.
The firm intends to raise the share of its innovative items over the next three years to 30 percent of its overall turnover.
The company presented its new innovative designs like trench coats which can be converted into a bag, antibacterial products and other special designs that help to keep the body cool or warm. The company has been researching these products for past four years.
The Group endeavours to keep afloat by diversifying and differentiating its products.
Among Orka's various innovative products is a anti-creasing “traveller” suit. Other new products launched by the company include rainproof cotton jackets, anti-stress t-shirts, perfume spreading jackets and stain-free shirts.
The functional products are priced around 20 to 30 percent above the regular products.
Fibre2fashion News Desk - India
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