Home / Knowledge / News / Apparel/Garments / adidas introduces WNBA Uniform System with Revolution 30
adidas introduces WNBA Uniform System with Revolution 30
11
Apr '11
adidas unveiled new WNBA uniforms with Revolution 30 technology and women's basketball specific TECHFIT base layers. Designed and developed by adidas and using the same technology on NBA courts, the uniforms are 30 percent lighter and dry twice as fast as previous WNBA uniforms to help keep athletes cooler, drier and more comfortable on the court. All 12 WNBA teams will wear the new uniforms beginning this season, which tips off on June 3.

"As competitors we want every advantage we can to play our best on the court,” said 2008 WNBA Most Valuable Player Candace Parker of the Los Angeles Sparks. "Lighter uniforms that keep us cooler and drier on the court will keep us from getting too hot or uncomfortable so we can focus on our game and play even better.

The new uniforms, which are made from 60 percent recycled materials, feature adidas' Formotion technology which reduces seams, decreases friction between the garment and the player's skin and optimizes the player's natural movement through specially constructed material. adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh. The new uniform absorbs moisture in less than three seconds as a result of adidas CLIMACOOL fabrics, which move heat and sweat away from the body through a combination of moisture management materials, ventilation channels and three dimensional garments, helping the uniform dry twice as fast.

“Our goal at adidas is to help make athletes lighter, faster and stronger, whether you're playing in the WNBA Finals or a pick-up game with your friends,” said Lawrence Norman, adidas Vice President, Global Basketball. “The new WNBA uniforms with Revolution 30 technology incorporate the best in design and technology to create the most advanced basketball uniform system. As the official outfitter of the WNBA, we work closely with the league to constantly innovate and improve products to help the best basketball players in the world become one step quicker and jump one inch higher.”

For the first time, WNBA players are offered women's specific integrated and customizable uniform systems that include adidas TECHFIT padded and PowerWeb compression base layers and accessories, which help to improve endurance and protect athletes from injury while maintaining flexibility.

“Our partnership with adidas has enabled us to provide our players with the best apparel and equipment to play the game. These new uniforms with Revolution 30 technology will ensure our players are competing with the most advanced uniform system available,” said Sal LaRocca, Executive Vice President, NBA Global Merchandising.

adidas built upon testing, research and innovation from NBA Revolution 30 to develop WNBA uniforms with Revolution 30 technology. adidas tested the new uniforms extensively with The University of Tennessee leading up to the 2010-11 collegiate season to ensurethe uniform system was updated with fabric, embellishments and body mapping to provide optimal performance for the female athlete. The uniforms were worn by 11 adidas women's basketball teams this season including The University of Tennessee, University of Notre Dame, UCLA and Texas A & M.

WNBA fan gear is available at WNBAStore.com and team retailers. Women's specific adidas TECHFIT basketball apparel will roll out at Eastbay.com beginning in May.

WNBA Enterprises LLC


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search