Home / Knowledge / News / Apparel/Garments / Hanes debuts Ads that support ComfortFlex Fit products
Hanes debuts Ads that support ComfortFlex Fit products
13
Apr '11
Hanes has launched new national television ads for its women's intimate apparel, including Hanes ComfortFlex Fit Bras that shape to fit and Hanes No Ride Up Panties that know their place and stay in place. The ads are airing on national network morning, daytime and primetime shows, as well as national cable shows, and will continue throughout the year.

The new campaign, which features the first new Hanes TV ads for women in three years, reinforces the brand's continued commitment to providing superior comfort. Hanes ComfortFlex Fit Bras and No Ride Up Panties were developed using meticulous consumer research and design innovation to address women's most dreaded underwear issues: ill-fitting bras and panties that ride up.

"Hanes is synonymous with comfort, and we are proud to offer – and advertise – products that solve women's most common innerwear problems," said Sidney Falken, senior vice president, Hanes brand. "Our ComfortFlex Fit Bras use patented design and construction and our No Ride Up Panties use specially-designed with rolled-forward seams to ensure a comfortable fit, no matter how you move. What's more, all Hanes products carry the Comfort Guarantee Seal, which reinforces our commitment to superior comfort with a money-back guarantee."

The new talk show-themed television ads, created by The Martin Agency of Richmond, Va., kicked off April 11, are set on a morning talk show similar to the shows Hanes consumers are already watching. The show is a place where the hosts can talk about anything – occasionally even underwear issues.

The hosts get themselves into and out of uncomfortable clothing binds with the help of solutions oriented Hanes products. One of the ad's talk show hosts is played by comedian and actress Arden Myrin, best known for her role on the television show "MADtv" and frequent panelist on E!'s "Chelsea Lately" roundtable.

Hanes

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X