The Anchor brands are Shoppers Stop, HyperCITY, Cinépolis and Lifestyle. The Vanilla Stores at AlphaOne: Tommy Hilfiger, United Colors of Benetton, Allen Solly, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Arrow, Spykar Jeans, Biba, Peter England, Reid & Taylor, Mufti, Belmonte, Calvin Klein Jeans, Fastrack, Lilliput, Louis Philippe, Metro Shoes, Shoe Box, Swatch Watch, Wills Lifestyle, Titan, Blackberrys, Catmoss, Biba, Flying Machine, John Players, et al.
The venue dressing and event flow at the Brand Partners' Meet was aesthetically individualistic of AlphaOne's tagline: 'AlphaOne - a lifestyle destination like never before!', A promise that will bring in even more to cheer about in Ahmedabad.