Home / Knowledge / News / Apparel/Garments / Womenswear brand Remanika plans to be in 1,000 outlets
Womenswear brand Remanika plans to be in 1,000 outlets
19
Apr '11
Mr Jalaj Kakkar
Mr Jalaj Kakkar
“We would be having nearly about 1,000 outlets, stocking our products in India and abroad”, said the dynamic CEO of Remanika Apparels, Mr Jalaj Kakkar.

Remanika, the renowned womenwear brand has lined up major expansion plans in its product portfolio as well as expanding its reach, in order to attain a turnover of Rs 700-750 million, next year.

Remanika which caters to the 16-30 age group plans to provide a new product offering at the start of each season. Remanika had a bountiful business growth of 60 percent year-on-year in the previous fiscal year, helped in no less measure by its attractive pricing and product offerings.

The product portfolio which includes a wide range of womenswear like spaghetti's, dresses, capris, skirts, tops, pants, denims and jackets is available at an affordable price range of between Rs 700-2,000.

“Our brand is looking to change its product line. With changing lifestyles, organized retail is playing a key role in structuring the Indian domestic market, reinforced particularly by rising incomes and growing purchasing power among consumers in rapidly growing sectors of the economy such as information technology and business”, said Mr Kakkar.

“International brands such as Benneton, Lacoste, Levi Strauss, Dockers, Lee, Wrangler, Guess, Esprit, Mango, Hugo Boss, Mark & Spencers, Tommy Hilfiger & Zara have already built a retail presence in the country, while market watchers point out that several more such as Versace, Fendi, Trussardi, etc have charted out a strategy to enter the Indian market.

“Most of the brands entering the market are targeted at the premium end. According to estimates, the premium apparel segment in India is valued at about Rs 19 billion and growing at 20 percent.

“So, to fight these international brands, Remanika has to have better quality, better front end staff etc. We need to streamline our processes, systems and back-end. The supply chain has to increase and production has to be on a different level.

“Remanika also has focused on media and promotions which are important for growing brand awareness and consciousness among young people. The company will be stressing on building brand loyalty as it aspires to achieve its target growth this fiscal year”, he informed in detail.

Giving details on the consumer segment, products range and towns and cities under focus, he said, “Our target audience is women between 16 to 35 years of age- college girls, working women, home-makers, models, film stars etc.

“The realm of our customer range is impressive and it is all thanks to them that our brand is growing faster than any other brand in our category. By targeting young women between the age group of 18-35, the brand is rapidly growing its presence across all major cities with its exclusive brand stores.

"Remanika will also continue to widen its reach through partnerships with leading retailers like Pantaloon, Shoppers Stop, Lifestyle, Central, Westside and Reliance Trends among others.

“We want to be present in every tier II and Tier III towns in India and seek out every available customer in India. Small towns have a melee of aspirational clients and I, want to take our fashion to each one of them across India. We would be having nearly about 1,000 outlets in India and abroad”, he wrapped up by saying.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search