Home / Knowledge / News / Apparel/Garments / Womenswear brand Remanika plans to be in 1,000 outlets
Womenswear brand Remanika plans to be in 1,000 outlets
19
Apr '11
Mr Jalaj Kakkar
Mr Jalaj Kakkar
“We would be having nearly about 1,000 outlets, stocking our products in India and abroad”, said the dynamic CEO of Remanika Apparels, Mr Jalaj Kakkar.

Remanika, the renowned womenwear brand has lined up major expansion plans in its product portfolio as well as expanding its reach, in order to attain a turnover of Rs 700-750 million, next year.

Remanika which caters to the 16-30 age group plans to provide a new product offering at the start of each season. Remanika had a bountiful business growth of 60 percent year-on-year in the previous fiscal year, helped in no less measure by its attractive pricing and product offerings.

The product portfolio which includes a wide range of womenswear like spaghetti's, dresses, capris, skirts, tops, pants, denims and jackets is available at an affordable price range of between Rs 700-2,000.

“Our brand is looking to change its product line. With changing lifestyles, organized retail is playing a key role in structuring the Indian domestic market, reinforced particularly by rising incomes and growing purchasing power among consumers in rapidly growing sectors of the economy such as information technology and business”, said Mr Kakkar.

“International brands such as Benneton, Lacoste, Levi Strauss, Dockers, Lee, Wrangler, Guess, Esprit, Mango, Hugo Boss, Mark & Spencers, Tommy Hilfiger & Zara have already built a retail presence in the country, while market watchers point out that several more such as Versace, Fendi, Trussardi, etc have charted out a strategy to enter the Indian market.

“Most of the brands entering the market are targeted at the premium end. According to estimates, the premium apparel segment in India is valued at about Rs 19 billion and growing at 20 percent.

“So, to fight these international brands, Remanika has to have better quality, better front end staff etc. We need to streamline our processes, systems and back-end. The supply chain has to increase and production has to be on a different level.

“Remanika also has focused on media and promotions which are important for growing brand awareness and consciousness among young people. The company will be stressing on building brand loyalty as it aspires to achieve its target growth this fiscal year”, he informed in detail.

Giving details on the consumer segment, products range and towns and cities under focus, he said, “Our target audience is women between 16 to 35 years of age- college girls, working women, home-makers, models, film stars etc.

“The realm of our customer range is impressive and it is all thanks to them that our brand is growing faster than any other brand in our category. By targeting young women between the age group of 18-35, the brand is rapidly growing its presence across all major cities with its exclusive brand stores.

"Remanika will also continue to widen its reach through partnerships with leading retailers like Pantaloon, Shoppers Stop, Lifestyle, Central, Westside and Reliance Trends among others.

“We want to be present in every tier II and Tier III towns in India and seek out every available customer in India. Small towns have a melee of aspirational clients and I, want to take our fashion to each one of them across India. We would be having nearly about 1,000 outlets in India and abroad”, he wrapped up by saying.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search