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Zara enters Australian market with a flagship store
Apr '11
The pedestrian Pitt Street, at the heart of Sydney's financial district, is home to the first Zara in Australia. The flagship store consists of more than 1,400 square metres of retail space. The three-floor establishment faces busy Pitt Street, luring shoppers with a 22-metre façade and six display windows.

Zara's Australian customers will find a revamped store image, with display areas and furnishings designed to convey a sense of simplicity and elegance. To create a light-filled environment, Zara's design teams used materials such as resin and aluminium for furnishings and fittings and porcelain tiles for flooring. Neutral shades predominate in the store's colour scheme to let Zara's fashions take centre stage. The interior is arranged around wide pathways that frame the collections and enable customers to move comfortably through the store and easily access the merchandise.

Zara offers a customised fashion range in Australia for women, men and kids. Its collections are tailored to suit the country's climatic conditions, which are distinct from those in the northern hemisphere. Zara sells the latest trends in garments and fabrics that are appropriate for the autumn/winter season, and constantly updates its collections by delivering new merchandise to stores twice weekly.

Following the debut of the Sydney store, which also has an entrance inside the Westfield shopping sentre, Zara plans to launch a second establishment on Melbourne's Burke Street within weeks. Zara's arrival in Australia means that the retailer now has stores in 78 countries on five continents -- more than 1,700 Zara stores worldwide.

Zara opened its first location in 1975 in A Coruña (Spain). It is owned by the Inditex Group, one of the world's largest fashion retailers, which has more than 5,000 stores worldwide under eight fashion concepts: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Inditex, with net sales of more than 12,500 million euros in 2010, is renowned for its unique business model, which allows it to quickly adapt to meet changing market tastes. Stores everywhere in the world receive fresh merchandise twice a week.

These shipments always contain items reflecting the hottest fashion trends and are constantly updated to cater to customers' changing tastes and desires. More than 1,000 employees at Inditex's design and product development departments receive feedback from the Group's stores, guaranteeing that the company can always offer its customers the fashions they seek at an attractive price.


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Courtesy: AWI

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