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Beth Comstock joins Nike's Board of Directors
22
Apr '11
NIKE Inc announced that Elizabeth J. Comstock has been appointed to the Company's Board of Directors.

Comstock, 50, is Senior Vice President and Chief Marketing Officer of General Electric Company, the Fairfield, Connecticut-based global advanced technology, services, and finance company with more than $150 billion in revenue.

"Beth's leadership experience in marketing, branding, innovation, and digital and broadcast media for global brands makes her an outstanding addition to our board," said Philip H. Knight, Nike founder and chairman. "We look forward to her contributions to expand Nike's position as the world's leading athletic brand and industry innovator."

Comstock has served as chief marketing officer since 2008, and from 2003-2006, and has led GE's organic growth and commercial innovation initiatives, along with sales, marketing, and communications. She is responsible for the GE-wide business platforms ecomagination, devoted to reducing environmental impact and new technology, and healthymagination, focused on achieving sustainable health through innovation by lowering costs, improving quality, and reaching more people. She has held senior executive positions with GE, including its NBC media businesses, since 1994. Comstock also held publicity and promotions management positions at GE, NBC, CBS, and Turner Broadcasting.

Comstock is also a trustee of the Smithsonian's Cooper-Hewitt National Design Museum.

NIKE Inc

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