The main barrier to shopping online continues to be the inability to see and feel an item in person before buying it. Over half of Brits (51%) are put off buying clothes online due to the hassle of returning goods through the post. Inconsistency in sizes is a big issue for women, with almost six in ten (57%) not knowing what size to order. Security concerns are among the top five barriers to shopping online, with three in ten (30%) adults highlighting this. While online shopping has proved a hit with many Brits, for some browsing is about as far as it goes. More than two in ten (22%) online shoppers have browsed for clothes online, but never bought. This has more than doubled since Mintel's last research undertaken in February 2010.
“Sales of online clothing and footwear are growing in 2011, but in order to continue driving sales retailers need to deal better with many of the barriers to online shopping that put people off making actual purchases. In order to compete in the online retail sector, companies need to invest in the latest online technology, as well as ensuring that their websites are constantly updated and easy to navigate in order to overcome some of the fears associated with shopping online.” Tamara concludes.
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