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Earth day inspires eco-clothing retailers
28
Apr '11
Ethical clothing has become a six billion dollar a year industry with an inspiring annual growth rate of 40% since 2005.

In the next five years, eco friendly and sustainable clothing is expected to play a crucial role in global apparel industry.

Consumers are emotionally influenced by environmental concerns, and demand ethical practices be followed in apparel making.

Apparels made from organic fibres, organic cotton, and by adopting a manufacturing process that does not harm the environment or living beings are considered important.

Along with this, they also prefer their eco-friendly garments to be garnished with some fashion elements.

Demand for organic cotton from clothing manufacturers from across the world has surpassed the supply.

With 'Earth Day' just passing by, more eco friendly apparel campaigns may hit the market place, capitalizing on the event.

Retailers are using this as a tool for inspiring shoppers to demonstrate their commitment to environmental protection and sustainability.

Click here to read the complete article.

Fibre2fashion News Desk - India

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