Home / Knowledge / News / Apparel/Garments / Mutually beneficial bond to bring OBJE brand to China, Europe
Mutually beneficial bond to bring OBJE brand to China, Europe
30
Apr '11
Obscene Jeans Corp President and CEO Robert Federowicz said that the company's forthcoming global strategic profit alliance agreement with Beijing Beautyfresh International Trade Co. (Beautyfresh) will be a “great leap forward” toward making Obscene Jeans a global lifestyle brand.

Beautyfresh has extensive experience importing Greek goods into China, where it markets a line of all-natural luxury soaps and beauty products made using Greek olive oil and other ingredients. The company accepted a term sheet from OBJE earlier this week, and both organizations are currently finalizing a definitive agreement. One of an extremely limited number of government-licensed import/export entities in China, Beautyfresh is set to import, market and distribute OBJE-branded products throughout mainland China. Beautyfresh would also use its experience and business contacts to facilitate the export and marketing of OBJE's forthcoming cosmetic and beauty products to Greece.

“This strategic alliance is a great leap forward in building Obscene Jeans Corp. into a global market brand,” Federowicz said. “Beautyfresh's government license to import and export personal-use goods will allow us to collaborate on the production and marketing of a wide variety of products both in China and in Europe. Access to these two major world markets will allow us to expand our brand very quickly and aggressively.”

Federowicz described the global strategic alliance as the first step in the company's plan to market a product line that could soon grow to include casual apparel, organic fragrances and rejuvenating cosmetics.

“Beautyfresh's track record of success across two continents has us very excited to collaborate with them,” Federowicz said.

Obscene Jeans Corp

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

Gap, Athleta to increase use of sustainable fibres

Gap, one of the world's most iconic apparel and accessories brand and ...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search