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Zumbawear makes bold fashion statement in gym or street
Apr '11
Zumba Fitness LLC, creator of the acclaimed Zumba fitness-party workout with a global following of millions, expands its lifestyle brand with the launch of the 2011 Zumbawear Wonderland collection including apparel, shoes and accessories for women and men.

Inspired by the exotic, high-energy music and choreography found in a live Zumba class and the Zumba Fitness Exhilarate DVD Collection, the Zumbawear Wonderland Collection features cutting-edge looks with bold colors and whimsical prints and phrases.

"When you're in a Zumba class, you are transformed – you feel energized, bold and sexy," said Zumbawear Creative Director Melanie Canevaro. "We want our instructors and Zumba fans to enjoy these feel-good vibes all day – hanging out at home, shopping at the mall or partying at a Zumba class in a nightclub."

Blurring the line between fitness and lifestyle, the Zumbawear Wonderland Collection includes pieces for all ages and body types, from form-fitting leggings, relaxed tees and hoodies, to unique street-worthy items like the super-chic Zumba jean jacket and the reversible whimsical poncho.

From the men's line, items like the mesh hoodie vest and comfy drawstring shorts will make a bold fashion statement in the gym or on the street. And longtime Zumba fitness fanatics will enjoy modern updates to such signature items, including Zumbawear cargos, a wide-legged functional pant in electric color combinations as well as the versatile racerback tanks and bra tops that may be paired together or separately.

"For many, the Zumba philosophy is a complete way of life," says Alberto Perlman, CEO and co-founder of Zumba Fitness. "The new Zumbawear collection is a true reflection of the Zumba culture – liberating, confident and exhilarating."

According to Canevaro, the clothing is designed to move and breathe, but the inspiration for the Zumbawear collection comes from the runway, not just the gym.

"For the Wonderland Collection, we spent time at trade and fashion shows analyzing the current trends," she said. "We've incorporated some irresistible patterns like faux lace prints and stylish matte and shiny fabrics."

Zumba Fitness also offers its popular seller, the Z1 sneaker, a lightweight design created specifically with Zumba enthusiasts in mind, providing the optimum amount of traction for cardio dancing.

The Zumbawear Wonderland Collection accessories include bags, hats, belts, jewelry and the iconic fedora worn by Zumba Fitness creator Beto.

Zumba Fitness LLC

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