Home / Knowledge / News / Apparel/Garments / Zumbawear makes bold fashion statement in gym or street
Zumbawear makes bold fashion statement in gym or street
30
Apr '11
Zumba Fitness LLC, creator of the acclaimed Zumba fitness-party workout with a global following of millions, expands its lifestyle brand with the launch of the 2011 Zumbawear Wonderland collection including apparel, shoes and accessories for women and men.

Inspired by the exotic, high-energy music and choreography found in a live Zumba class and the Zumba Fitness Exhilarate DVD Collection, the Zumbawear Wonderland Collection features cutting-edge looks with bold colors and whimsical prints and phrases.

"When you're in a Zumba class, you are transformed – you feel energized, bold and sexy," said Zumbawear Creative Director Melanie Canevaro. "We want our instructors and Zumba fans to enjoy these feel-good vibes all day – hanging out at home, shopping at the mall or partying at a Zumba class in a nightclub."

Blurring the line between fitness and lifestyle, the Zumbawear Wonderland Collection includes pieces for all ages and body types, from form-fitting leggings, relaxed tees and hoodies, to unique street-worthy items like the super-chic Zumba jean jacket and the reversible whimsical poncho.

From the men's line, items like the mesh hoodie vest and comfy drawstring shorts will make a bold fashion statement in the gym or on the street. And longtime Zumba fitness fanatics will enjoy modern updates to such signature items, including Zumbawear cargos, a wide-legged functional pant in electric color combinations as well as the versatile racerback tanks and bra tops that may be paired together or separately.

"For many, the Zumba philosophy is a complete way of life," says Alberto Perlman, CEO and co-founder of Zumba Fitness. "The new Zumbawear collection is a true reflection of the Zumba culture – liberating, confident and exhilarating."

According to Canevaro, the clothing is designed to move and breathe, but the inspiration for the Zumbawear collection comes from the runway, not just the gym.

"For the Wonderland Collection, we spent time at trade and fashion shows analyzing the current trends," she said. "We've incorporated some irresistible patterns like faux lace prints and stylish matte and shiny fabrics."

Zumba Fitness also offers its popular seller, the Z1 sneaker, a lightweight design created specifically with Zumba enthusiasts in mind, providing the optimum amount of traction for cardio dancing.

The Zumbawear Wonderland Collection accessories include bags, hats, belts, jewelry and the iconic fedora worn by Zumba Fitness creator Beto.

Zumba Fitness LLC

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search