Home / Knowledge / News / Apparel/Garments / INVISTA now unveils Chinese Interactive Web Site
INVISTA now unveils Chinese Interactive Web Site
03
May '11
For the past 30 years, INVISTA's CORDURA brand team has set the standard for durable fabrics in the outdoor, workwear and military markets. As part of its effort to achieve greater consumer awareness globally, INVISTA has now launched an interactive Chinese Web site.

With the Chinese market demonstrating rapidly growing outdoor and travel segments, the CORDURA brand team is dedicated to expanding the brand's presence and equity in these target segments within the Asia Pacific region.

“The CORDURA brand team is dedicated to the China market and we wanted to create more ways to connect with Chinese-speaking visitors and give them the ability to interact with the brand,” said Cindy McNaull, global brand and marketing director for INVISTA's CORDURA brand. “The imagery used on the site, now in Chinese, celebrates the individual durability of adventurers who, because of their lifestyles, hobbies or jobs, benefit from fabrics that are just as durable as they are.”

The content-rich, user-friendly website enables worldwide manufacturers, retailers, and consumers the ability to connect with the CORDURA brand through targeted technical and merchandising tools. By highlighting the brand's four main segments – outdoor, workwear, 'on the go' and military – the site now allows Chinese customers and consumers to become more versed on the wide spectrum of durable fabrics in the CORDURA brand portfolio.

The Chinese version of the site includes everything from what the fabric is all about, to where to find products that are made with it, and even testimonial videos from leading brands as to why they chose CORDURA fabrics in their product designs.

Rugged, gritty images showcased throughout the site capture the essence of the CORDURA brand, bringing to life the sweat, muscle and determination experienced during limit-pushing situations. These vivid images of durability were captured by world-renowned photographer, Tim Tadder.

The company officially debuted the Chinese Web site on February 24 at the ISPO China tradeshow in Beijing.

INVISTA


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search