Home / Knowledge / News / Apparel/Garments / INVISTA now unveils Chinese Interactive Web Site
INVISTA now unveils Chinese Interactive Web Site
03
May '11
For the past 30 years, INVISTA's CORDURA brand team has set the standard for durable fabrics in the outdoor, workwear and military markets. As part of its effort to achieve greater consumer awareness globally, INVISTA has now launched an interactive Chinese Web site.

With the Chinese market demonstrating rapidly growing outdoor and travel segments, the CORDURA brand team is dedicated to expanding the brand's presence and equity in these target segments within the Asia Pacific region.

“The CORDURA brand team is dedicated to the China market and we wanted to create more ways to connect with Chinese-speaking visitors and give them the ability to interact with the brand,” said Cindy McNaull, global brand and marketing director for INVISTA's CORDURA brand. “The imagery used on the site, now in Chinese, celebrates the individual durability of adventurers who, because of their lifestyles, hobbies or jobs, benefit from fabrics that are just as durable as they are.”

The content-rich, user-friendly website enables worldwide manufacturers, retailers, and consumers the ability to connect with the CORDURA brand through targeted technical and merchandising tools. By highlighting the brand's four main segments – outdoor, workwear, 'on the go' and military – the site now allows Chinese customers and consumers to become more versed on the wide spectrum of durable fabrics in the CORDURA brand portfolio.

The Chinese version of the site includes everything from what the fabric is all about, to where to find products that are made with it, and even testimonial videos from leading brands as to why they chose CORDURA fabrics in their product designs.

Rugged, gritty images showcased throughout the site capture the essence of the CORDURA brand, bringing to life the sweat, muscle and determination experienced during limit-pushing situations. These vivid images of durability were captured by world-renowned photographer, Tim Tadder.

The company officially debuted the Chinese Web site on February 24 at the ISPO China tradeshow in Beijing.

INVISTA

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search