Home / Knowledge / News / Apparel/Garments / Beautyfresh holds valuable license of OBJE brands
Beautyfresh holds valuable license of OBJE brands
May '11
Obscene Jeans Corp widened its fledgling worldwide distribution network by two continents by announcing a new global strategic profit alliance with Chinese government-licensed importer/exporter Beijing Beautyfresh International Trade Co. (Beautyfresh).

Beautyfresh is one of a limited number of Chinese import/export entities authorized by the Chinese government to service and distribute American and European products there. The company is best known in China for its line of all-natural luxury soaps made using Greek olive oil and other beauty products. According to the strategic profit alliance agreement, Beautyfresh will become the sole distributor of OBJE-branded products in China under Beautyfresh's valid import license. Beautyfresh will also use its export experience and business contacts to market and distribute OBJE's forthcoming cosmetic, fashion and beauty products in Greece.

“Beautyfresh holds a very valuable license to import Western goods into China, and they do business everywhere, from Kuwait to Brazil,” said OBJE President and CEO Robert Federowicz. “Our new strategic profit alliance will be the foundation of a global distribution network built to carry our brand to emerging and established fashion markets the world over.”

Federowicz and designer Rachel Stark-Capelli are currently focused on production of Obscene Jeans' debut fall fashion line, but the company's plans don't end with denim. Thanks in part to Beautyfresh's expertise in marketing beauty and lifestyle products, the Obscene brand could soon grow to include casual apparel, organic fragrances and rejuvenating cosmetics, as well.

“We are working to expand our brand around the world as aggressively as possible,” Federowicz said. “Our aim is to evolve from a chic fashion label into an international lifestyle brand, and we feel our new alliance with Beautyfresh will help us to achieve that goal.”

Obscene Jeans Corp

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Apparel/Garments | On 24th May 2017

G-III Apparel enters into license agreement with PVH

G-III Apparel Group has entered into a multi-year license agreement...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search