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Celebrate the summer, 70s style with Boden
May '11
Ah, the 1970s. No other decade did "Eye Catching" quite like it, with its bright colours, stunning patterns and sunglasses big enough to hide a car behind. If you were too young to experience the decade in all its glory, then have no fear - Boden are here to give you a taste with their new range of funky attire.

You can celebrate the hot weather 70s style, stepping out into the Sun in one of our Voile Maxi dresses, a Funky Bikini and towel packed in your Big Beach Bag. Once you get to the seaside, just kick off your comfy Elastic Espadrilles, slip into your swimming togs and you're good to go.

For the evening, while beach wear's acceptable in some places, sometimes you want to spruce yourself up a bit for a night of seventies romance in the sunset, so slip on the Tropical Maxi Dress, or the gorgeously patterned Silk Flutter Shift Dress, kick on your Soft Knot Wedges and set the whole outfit off with the gloriously retro Cluster Pendant.

It's not quite summer yet, so if you're looking for a stylish coat to keep the spring breeze at bay, why not slip on the Tipped Sixties Coat. Sure, it's not from the 70s, but we all know the decade really started in 1968.

Boden was founded in 1991. We initially launched with just 8 menswear products. In 1992 we launched womenswear. Childrenswear (Mini Boden) followed in 1996. Our UK website launched in April 1999.


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