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Seventies Icon and Modern Minimalist for mom-to-be
13
May '11
The fall collection from A Pea in the Pod features masterful maternity fashions that capture the season's major runway trends: Seventies Icon and Modern Minimalist. With designs reinterpreted for the expectant client, the collection time travels from that legendary decade straight to the twenty-first century.

Seventies Icon recreates the mood of the era with styles that are anything but outdated. Jeans are updated in super stretchy fabrications with the new flare leg shape. Paisleys and vintage floral prints in the warm hues of camel and toffee mixed with pumpkin, russet, and olive are important in peasant tops reminiscent of Charlie's Angels and Love Story. Maxi length in skirts and dresses is a major element of this haute hippie fashion story.

Fast-forward, the Modern Minimalist is about new tailoring and new proportions in soft, sophisticated, Helmut Lang-inspired styling. Here, black is back, mixed with pearl grey and pewter, and popped with cool teals and sage greens. Layers are important over form-fitting, body-conscious midi-length dresses and pencil skirts.

"The season's wide range of trends gives our customer the perfect way to express her personal sense of style," said Lisa Hendrickson, Chief Merchandising Officer of A Pea in the Pod. "Yes, she is a mom-to-be, but she still has a fashion identity all her own."

Destination Maternity Corporation operates 268 leased departments. The departments are leased from stores such as Babies "R" Us, Macy's, Bloomingdale's, Boscov's and Gordmans. The inventory of these departments is merchandised and owned by Destination Maternity Corporation and includes fashions from Motherhood Maternity, A Pea in the Pod and or A Pea in the Pod Collection.

A Pea in the Pod


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