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Jeanologia presents Water-Less & Zero Collection at King Pins
May '11
At Jeanologia we are always looking for an ethical way to finish jeans. For this reason we're focused in our 3E Philosophy, Ecology, Efficiency, Ethics. Following this motto we developed 2 different collections of garments: the Water-Less and the Zero Collection, which we have presented in King Pins Delhi 2011.

For the process of the Water-Less garment we are using only 5 liters of water thanks to our laser technology and G2, our machine that uses air to wash the garments. To make the garments of the Zero Collection no chemicals had been used, without compromising the final look. Beautiful and ethical, if all the jeans where made using these technologies we would be able to save the same amount of water as the human consumption in Paris for two years, the electrical consumption in Nepal for two years and 750.000 tons of chemicals and detergents!

Parallel to this we are working also in two new looks, one that we call the Denim Elements, inspired by the details of the fabric of the real vintage garments.

Using also the laser and combining it with resin and ozone we have created a new collection that we call Tri-Cast, because we mix three different casts of indigo in one garment.

But we're not alone in this area; big brands are working to achieve a most ethical and ecological way to make jeans. One of these brands and maybe the first in realize that it was necessary; it's Marithe & Francoise Girbaud. For that reason we're collaborating to create a collection to show in Denim by PV. The idea is to show to the industry that we can make things in an ecological and ethical way, offering at the same time high quality garments. All of which use laser technology and ecological washed G2 minimizing environmental impact by reducing water consumption, chemical and energy in more than 70%.

Rebellion for a new and better future has begun!

Jeanologia, the Science of Finishing started in 1993 as a part of Spanish Family owned Gupo Eutotrend. Originally it was started as an R&D center for denim finishes. Over time, it has evolved into the “go to” company for product development through its Brainbox division.


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