Home / Knowledge / News / Apparel/Garments / Exceed's sportswear brand Xidelong supports Fitness for All
Exceed's sportswear brand Xidelong supports Fitness for All
May '11
Exceed Company Ltd, the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, announced that the Company's wholly owned subsidiary, Xidelong (China) Co., Ltd. ("XDL China"), has been selected for the second consecutive year as the official partner of the Nationwide "Fitness for All" sports campaign.

The Campaign is jointly organized by the Human Resources Development Center and the Occupational Skills Identification Advisory Center of the General Administration of Sport of China (the "Center") and China Sports Publications Group, and is sponsored by XDL China.

The Center officially announced the continuation of its partnership with XDL China on the Nationwide "Fitness for All" Sports Campaign 2011 during the Official Partnership Agreement Signing Ceremony held at the Center on May 12, 2011.

The Nationwide "Fitness for All" Sports Campaign is a charitable, social initiative to promote the development of the sports and fitness industry and the concept of fitness and sporting events to further the health and happiness of the general public. XDL China was named the first official sponsor of the "Fitness for All" Sports Campaign in 2010, the inaugural year for the campaign. The Campaign was highly effective and well received by the public in 2010. The ultimate goal of the Campaign is to raise 32% of the population in China to a moderate or above level of physical fitness by 2015.

Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "We are very pleased to be named the official sponsor of the 'Fitness for All' Sports Campaign for the second consecutive year. We believe that the Campaign is helping to spur the development of the sports industry in China and is creating new opportunities for sportswear brand owners such as Exceed. Through our active support of the Campaign, we believe we are fulfilling our obligation as China's national sports brand to promote the importance and benefits of exercise, fitness and healthy living. In-line with the theme of this year's Campaign, we will seek to promote our brand image around the ideas of "lifestyle" and "freedom".

Exceed Company Ltd

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search