Home / Knowledge / News / Apparel/Garments / Exceed's sportswear brand Xidelong supports Fitness for All
Exceed's sportswear brand Xidelong supports Fitness for All
16
May '11
Exceed Company Ltd, the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, announced that the Company's wholly owned subsidiary, Xidelong (China) Co., Ltd. ("XDL China"), has been selected for the second consecutive year as the official partner of the Nationwide "Fitness for All" sports campaign.

The Campaign is jointly organized by the Human Resources Development Center and the Occupational Skills Identification Advisory Center of the General Administration of Sport of China (the "Center") and China Sports Publications Group, and is sponsored by XDL China.

The Center officially announced the continuation of its partnership with XDL China on the Nationwide "Fitness for All" Sports Campaign 2011 during the Official Partnership Agreement Signing Ceremony held at the Center on May 12, 2011.

The Nationwide "Fitness for All" Sports Campaign is a charitable, social initiative to promote the development of the sports and fitness industry and the concept of fitness and sporting events to further the health and happiness of the general public. XDL China was named the first official sponsor of the "Fitness for All" Sports Campaign in 2010, the inaugural year for the campaign. The Campaign was highly effective and well received by the public in 2010. The ultimate goal of the Campaign is to raise 32% of the population in China to a moderate or above level of physical fitness by 2015.

Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "We are very pleased to be named the official sponsor of the 'Fitness for All' Sports Campaign for the second consecutive year. We believe that the Campaign is helping to spur the development of the sports industry in China and is creating new opportunities for sportswear brand owners such as Exceed. Through our active support of the Campaign, we believe we are fulfilling our obligation as China's national sports brand to promote the importance and benefits of exercise, fitness and healthy living. In-line with the theme of this year's Campaign, we will seek to promote our brand image around the ideas of "lifestyle" and "freedom".

Exceed Company Ltd


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search