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REUSE Jeans opens Flagship Store in Laguna Beach
May '11
REUSE Jeans, the pioneer and global leader in providing amazing, trend-setting recycled premium denim , announced the opening of their first flagship store in Laguna Beach, California.

REUSE (Recycle, Environment. U. Save. Earth.), a premium denim company, introduced their revolutionary, fully sustainable, eco-friendly fashion line (women's and men's) that produces each pair of jeans from 80% recycled cotton (these aren't recycled jeans; they're brand new and made from recycled cotton) in early 2010. REUSE Jeans may be found in boutiques across the U.S. and on their branded website, but the opening of their first brick and mortar store is a true milestone.

“Opening our first branded store represents a significant milestone for REUSE, as we have surpassed our expectations for the brand thus far,” said REUSE Jeans CEO and Founder, George Powell. “This is a true testament; not only to our brand, but that our consumers and customers embrace our passion for creating a fashion line with a conscience, while delivering trendy clothes at a respectable price.”

The REUSE Jeans flagship store is located at 1020 South Coast Highway, Laguna Beach. REUSE will be celebrating with grand opening festivities each day during Memorial Day weekend (May 27th – May 30th).

REUSE Jeans is a fully sustainable, eco-friendly fashion line (women's and men's) that is recycling fabric from the textile waste stream and manufacturing eco-friendly jeans, shorts and skirts from 80% recycled cotton (these aren't recycled jeans; they're brand new and made from recycled cotton).


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