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ADJUSTS-TO-ME allows a smooth sleek look
18
May '11
No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will launch this September and will offer women customized support and comfort suited to their unique curves.

The new yarn technology in the ADJUSTS-TO-ME line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women's weights.

The fabric in the collection incorporates technology from LYCRA beauty fabrics engineered for the utmost in comfort and fit. Its shapewear is offered in just two sizes to fit XS-Medium and Large-XXL. Similarly, the ADJUSTS-TO-ME bras, launching with a tailored and a lace version, release in the cups to provide room when needed, contracting when not needed .

Size small fits (34A, 36A, 34B, 32C), size medium fits (38A, 36B, 34C, 36C) and size large fits (38B, 38C, 34D, 36D, 34DD). The panties, a tailored hipster and a tailored g-string, come in one size and will adjust to every woman's body for a custom made fit. The collection even crosses over to Maidenform's Lilyette collection with a lace underwire making its debut this spring.

"Adjusts-To-Me is as innovative a collection as we've ever introduced and we're very excited to be bringing this collection to our customers," says Maidenform CEO Maurice Reznik. "With product technologies, enhanced performance ingredients and smart fabrics, Maidenform is always looking to deliver the best in intimate apparel and shaping solutions. We believe this extensive collection will be another answer to women's every day intimate wardrobe needs."

"I am so excited about this new product," says Janie Bryant, Mad Men costume designer and Maidenform wardrobe expert, "The secret to a great fitting wardrobe is to have great fitting intimates underneath, and with the ADJUST-TO- ME collection, a woman can get a custom like fit for her body, allowing for a smooth sleek look and comfortable feel."

Available in an array of skin tones and fashion colors, the ADJUSTS-TO-ME shapewear offerings include a Wear Your Own Bra (W.Y.O.B.) Torsette, W.Y.O.B. Singlet and Thigh Slimmer. An incredible everyday bra option, the ADJUSTS-TO-ME bra collection offers smooth microfiber to combat visibility issues with 2-ply wings and supportive straps for all-day comfort. Aptly named, the ADJUSTS-TO-ME collection adapts to the changing conditions of a woman's body for the utmost in fit and wearability every day.

Maidenform Brands Inc


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