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House of Fraser launches vibrant summer collections
May '11
As the UK welcomes the warmer weather, department store House of Fraser launches the summer collections in store and online, with a stylish selection of warm-weather women's and men's fashion, bright interiors and exciting new brand launches.

The store's latest range of women's clothing includes vibrant swimwear, elegantly patterned women's maxi dresses and essential separates that are ideal for a well-earned getaway and stress-free dressing throughout the warmer months. From black tie to barbecue, there's something to suit all occasions, with a variety of trends that will work from season to season.

Deliciously bright, the Hot House trend provides a vibrant take on summer dressing, with abstract technicolor prints and sherbet shades taking centre stage. Designs are bolder than ever; citrus hues, kaleidoscopic patterns and glittering accents enliven quirky all-in-ones, statement holidaywear and pretty dresses.

White Out provides a stylish contrast to the dramatic aesthetic of Hot House; the calm confidence of white alongside understated embellishments creates a women's clothing collection that exudes breezy sophistication. The epitome of laid-back chic, it evokes the feeling of relaxed summer days, while offering an effortlessly glamorous approach to day and eveningwear.

From the timeless clean-cut lines of French Riviera to the understated chic of basic neutrals, menswear is stepping out of the shade and into the sunshine for Spring/Summer 2011. Gentlemen that desire a smart yet summery look will fall for the light palette of Natural Selection. White, cream and tan provide endless possibilities. The new nautical trend, French Riviera combines classic red, white and navy in easy-to-wear tops and tees worn with casual chinos and boat shoes. This key summer story returns year after year, with boat club classics and sailor details, making a welcome addition to any man's wardrobe.

Label lovers will find a selection of exciting new brands in store. H.E, Mango's menswear line has launched with an array of versatile pieces, together with Without Prejudice and JC Rags, a chic Dutch brand that offers a wonderfully uncomplicated approach to men's clothing. And for women, must-have denim label J Brand introduces new designs into its renowned women's jeans collection, and Bolongaro Trevor's quirky printed dresses will satisfy the fashionista's appetite for luxury.

Summer is finally here, and what better way to celebrate than with a seasonal wardrobe refresh? From formal attire to faithful basics, House of Fraser invites you to discover the perfect ensemble this summertime.

House of Fraser

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