Home / Knowledge / News / Apparel/Garments / Giordano plans expansion in Middle East
Giordano plans expansion in Middle East
20
May '11
Giordano Fashions LLC., a leading international retailer of casual apparel, is venturing into e-retailing with the introduction of e-shopping through its website this year. This will enable customers to purchase their favourite Giordano items at their convenience from their offices or homes.

Simultaneously, the company is upgrading its global card less customer loyalty programme 'World Without Strangers (WWS)'. Introduced in 2007, the programme allows members to earn points and receive discounts. The WWS currently has over 4 million members worldwide and over 200,000 in the Middle East, who contribute to around 20 percent of Giordano sales in the region.

Continuing with its strategy to build its regional business assets by investing in its physical presence, Giordano is also planning strategic store expansion across the Middle East region by opening at least 10 more stores in 2011. The company has already undertaken upgradation of existing stores and opening of new stores in both current and new markets.

In 2011, the company has already renovated six stores, and has opened five new stores in the UAE, Kuwait, and Saudi Arabia. The company's first stores in Morocco and Iraq have also sprung up. The company also plans to make an entry into the Sri Lankan market this year by opening its first store in Colombo.

In a short span of 18 years, when it opened its first store in the UAE, Giordano has grown to over 190 stores in the UAE. One of its outlets was even awarded 'Best Service Performing Outlet' for good customer service standards under the Dubai Service Excellence Scheme in the apparel category.

Explaining the reasons for his company's exponential growth, Ishwar Chugani, Executive Director of Giordano says, “Our strength comes from our core values of knowledge, innovation, quality, excellent customer service and simplicity."

The company has adopted a strategy to reach out to its potential customers by capitalizing on various social media channels including Giordano Blog, Middle East Facebook page, Twitter, and YouTube.

The company's Middle East Facebook page, which currently has 29,000 fans and is expected to grow to 50,000 by the year-end, provides an opportunity to have daily interactions with customers on a direct and personal basis.

Chugani adds, “Our Facebook interactions are very important to know and understand what the customers thoughts are, to enable us to provide the products and services they really want."

With over 2,200 stores worldwide, Giordano has a global presence and is strongly pursuing plans to grow in the Middle East region by capitalizing on its brand heritage.

In the words of Mr. Chugani, "Giordano is a strong international brand, where we constantly need to evolve and assess our relationships and interfaces with customer, and get our products closer to them. We recognize the importance of the digital world and the phenomenal influence it has on consumer decision-making. That is why, we want to ensure that Giordano maximizes the potential of both the digital world and the social media in the Middle East.”

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search