Home / Knowledge / News / Apparel/Garments / 'GAS plans to open 12 EBOs in three years' – MM Kamath
'GAS plans to open 12 EBOs in three years' – MM Kamath
21
May '11
Mr MM Kamath
Mr MM Kamath
Italian clothing brand - GAS entered India in 2006 as a joint-venture with Raymond Ltd, which operated for a period of three years, after which both parties felt they were mutually ready to part ways.

Keeping in mind the market dynamics and the premium and lifestyle positioning of the brand, and by understanding the expectance of GAS in the Indian market, GAS chose to be in India on its own, having full control of their brand, under the Cash and Carry format. Thus GAS Jeans Private Ltd, the Indian subsidiary of Grotto S.p.A came into existence.

Under this format, stores that are opened in India, have to take the franchisee route. Keeping the new business format in mind, with the number of stores to be opened and also retailing to exclusive corners, GAS expects cash and carry format to work better.

Mr Claudio Grotto, founding Chairman of GAS SpA too was in India recently for the opening of the brand's first shop in the country in Mumbai.

Speaking exclusively to fibre2fashion about their plans in India, Director of the Indian operations of GAS – Mr MM Kamath said, “We currently have two franchisee outlets - Mumbai and Ahmedabad so far.

“GAS is planning to gradually enlarge and improve its distribution starting with five new exclusive brand stores in the major cities of India possibly - Mumbai, Delhi, Bangalore, Ludhiana and Chandigarh.

“By the end of three years, GAS plans to open 12 exclusive brand outlets. GAS is also available at exclusive corners at Shoppers Stop in Mumbai, Bangalore, Hyderabad, Kolkata, Amritsar and Kapsons in Chandigarh and Ludhiana”.

Speaking about the products displayed at the stores, he informed, “Grotto S.p.A. designs, manufactures and distributes men's, women's and children's clothing, footwear and accessories collections under the GAS label for more than 25 years.

“Its mission is to offer quality products that meet the needs of intelligent, discerning, international, cosmopolitan consumers looking for clothes with a contemporary feel that goes beyond the fashion of the moment to express their individuality on every occasion.

“Our style is dynamic, international, authentic and versatile. GAS offers high quality clothes that have a contemporary flavour but go beyond current fashions, perfect to match and highlight the personality and the lifestyle of our target - intelligent, aware, spontaneous and cosmopolitan youth, from all latitudes, both geographic and cultural - every day and on every occasion”.

Informing about the targeted consumer segment, he said, “GAS is targeted at trend-conscious men and women who are not fashion victims. It targets cosmopolitan, international people with a young mind-set who want to wear fashion that reflects their own personality, lifestyle and attitude”.

Fibre2fashion News Desk - India


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

American Merchant to invest $19.9 mn to start Bristol plant

Textiles | On 15th Dec 2017

American Merchant to invest $19.9 mn to start Bristol plant

American Merchant, Inc., a subsidiary of Merchant House International ...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search