Rich market for American brand name clothing in Nigeria
23 May '11
2 min read
A New York wholesale closeout business Closeout Explosion, has carved out a niche in its specialization of exporting brand name clothing, shoes, and handbags to Nigeria.
The market for wholesale brand name clothing in Nigeria continues to grow as the popularity of American brand name apparel is fueled by Nigerians living abroad and the reach of Western media in Nigeria. Thanks to political stability, and a growing economy, Nigerian businesses can now supply the clothes that their customers seek. US brands continue to experience a surge in popularity as compared to apparel which is imported from China, which is what creates a strong business opportunity for Nigerian retailers.
Donny Lowy, the CEO of Closeout Explosion, a wholesale and closeout business that specializes in exporting brand name merchandise throughout Africa, including Nigeria, uses his experience in supplying African clothing retailers to serve the wholesale needs of his customers. “I specialize in designer name overstock, high end returns, and closeout deals that can be retailed in international markets,” remarked Donny Lowy.
“My Nigerian wholesale buyers range from boutiques in Lagos to clothing vendors in Abuja. They primarily resell the clothing, which they purchase at below wholesale prices, to bankers, government employees, and professionals.”
Nigerian shoppers are highly fashion conscious consumers that love American branded apparel, such as Tahari, Jones New York, Kasper, Le Suit, Kenneth Cole, Polo Ralph Lauren, Nike, Guess, BCBG, Tommy Hilfiger, and other designer labels.
“My New York wholesale warehouse offers corporate suits, social dresses, children's wear, dress shirts, office shoes, handbags, and many more great closeout deals,” added Donny Lowy. Closeout Explosion offers discounted express shipping on a freight collect basis, which allows Nigerian clothing shop owners to increase their buying power.
Shipping can be arranged by the customer, or sent by Nigerian shipping agents such as Express Air Freight, Laparkan Shipping, and Impex Shipping.
Nigeria is a major banking and trading center for Africa, which further adds to the business potential of importing brand name merchandise from the United States. The demand for high quality brand name wholesale merchandise should continue to increase as the ranks of the middle and upper class continue to expand. This trend can be seen in the Nigerian clothing market, in its shift from used apparel to brand new apparel.
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