Home / Knowledge / News / Apparel/Garments / Phil Vickery's Raging Bull expanding beyond sports aficionados
Phil Vickery's Raging Bull expanding beyond sports aficionados
26
May '11
This May, the sporty menswear brand, Raging Bull is making its debut on the virtual shelves at houseoffraser.co.uk and in the brand's Cheltenham store.

Conceived by ex-England rugby player, Phil Vickery (nicknamed Raging Bull by Sir Clive Woodward), the brand originally started out manufacturing rugby kit for clubs in 2003. Since then, it's gone from strength to strength, taking a brave leap off the pitch, from functional rugby players' kit to fully fledged fashion brand.

The collection is still unmistakably inspired by Vickery's first love, rugby, but unlike the early days of the brand, it now appeals to a much broader audience, incorporating on-trend rugby shirts, graphic T-shirts and dapper shirts – men's fashion far more akin with off-pitch socialising than sweaty scrums.

Manchester student and model, Joaquin West, is fronting the brand's commercial SS11 campaign – which was shot by renowned photographer Daniel Kennedy (whose clients include Angelina Jolie, Madonna, David Beckham and, Cheryl Cole).

Asked whether the Raging Bull appeal is expanding beyond sports aficionados, Phil Vickery said: 'The appeal is much wider. In fact, it never ceases to amaze me how varied the people are who wear it. You wear a label because of what it means to you. When I was growing up, I bought things because I liked them, I liked the quality and I felt proud to be part of the brand – so hopefully in time when people get to know the story behind Raging Bull, they'll be proud to wear it too.'

House of Fraser


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search