Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger inks shop-in-shop deal with The Bay
Tommy Hilfiger inks shop-in-shop deal with The Bay
28
May '11
The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, and The Bay, one of Canada's leading fashion retailers, are pleased to announce an agreement under which 90 The Bay stores across Canada will offer Tommy Hilfiger menswear by November 2011. The Company will invest in the development of fixtured shop-in-shop environments in key doors to deliver the best brand and product experience for The Bay shoppers.

"We have been watching the Canadian marketplace closely over the past few years, and its robust economy and increasingly discerning fashion consumers make this the perfect time to re-introduce our brand at The Bay stores," said Gary Sheinbaum, Chief Executive Officer of Tommy Hilfiger North America. "In the United States, our strategic alliance with Macy's has served our business very well over the past three years, and we're confident that this arrangement with one of Canada's leading department stores will have a similar impact."

"We're very excited to expand our presence in Canada with this important launch," said Tommy Hilfiger. "The Bay is an excellent partner, and this opportunity allows us to reach a broader base of Canadian consumers who appreciate the brand's classic American cool style."

"The Bay is thrilled to be the exclusive launch department store partner for Tommy Hilfiger in Canada," said Bonnie Brooks, President and CEO, The Bay. "With one of the most recognized lifestyle brands available in 90 stores, The Bay will provide Canadian customers the full Tommy Hilfiger shopping experience in a strong branded environment."

66 locations - including The Bay's flagship stores in downtown Toronto (176 Yonge Street at Queen West), downtown Montreal (585 rue Ste-Catherine Ouest) and Vancouver (674 Granville Street) - will open in August 2011, followed by 24 more throughout the fall. The average Tommy Hilfiger-branded location will occupy approximately 500 square feet, but will be a full 750 square feet in the Toronto, Montreal and Vancouver flagship stores.

Tommy Hilfiger Group


Must ReadView All

Ghana to be top African apparel manufacturing hub: Minister

Apparel/Garments | On 22nd Nov 2017

Ghana to be top African apparel manufacturing hub: Minister

Ghana will turn Africa’s leading apparel manufacturing hub after the...

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search