Tommy Hilfiger inks shop-in-shop deal with The Bay
28 May '11
2 min read
The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation, and The Bay, one of Canada's leading fashion retailers, are pleased to announce an agreement under which 90 The Bay stores across Canada will offer Tommy Hilfiger menswear by November 2011. The Company will invest in the development of fixtured shop-in-shop environments in key doors to deliver the best brand and product experience for The Bay shoppers.
"We have been watching the Canadian marketplace closely over the past few years, and its robust economy and increasingly discerning fashion consumers make this the perfect time to re-introduce our brand at The Bay stores," said Gary Sheinbaum, Chief Executive Officer of Tommy Hilfiger North America. "In the United States, our strategic alliance with Macy's has served our business very well over the past three years, and we're confident that this arrangement with one of Canada's leading department stores will have a similar impact."
"We're very excited to expand our presence in Canada with this important launch," said Tommy Hilfiger. "The Bay is an excellent partner, and this opportunity allows us to reach a broader base of Canadian consumers who appreciate the brand's classic American cool style."
"The Bay is thrilled to be the exclusive launch department store partner for Tommy Hilfiger in Canada," said Bonnie Brooks, President and CEO, The Bay. "With one of the most recognized lifestyle brands available in 90 stores, The Bay will provide Canadian customers the full Tommy Hilfiger shopping experience in a strong branded environment."
66 locations - including The Bay's flagship stores in downtown Toronto (176 Yonge Street at Queen West), downtown Montreal (585 rue Ste-Catherine Ouest) and Vancouver (674 Granville Street) - will open in August 2011, followed by 24 more throughout the fall. The average Tommy Hilfiger-branded location will occupy approximately 500 square feet, but will be a full 750 square feet in the Toronto, Montreal and Vancouver flagship stores.
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