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Launch of Pirates of the Caribbean apparel range
Jun '11
Reebok, the leading sportswear and fitness brand and Disney Consumer Products together launched Pirates of the Caribbean apparel range this summer. Inspired by the immense success and popularity of the Disney's Pirates of the Caribbean franchise and the pirate captain, Jack Sparrow, Disney and Reebok have created an exciting range of apparel for fans across all age groups. This new collection will have fashionable motifs of skulls, treasure, mystery and the leading character, Jack Sparrow following the successful release of Disney's most awaited movie this season, Pirates of the Caribbean: On Strangers Tides.

Sajid Shamim, brand director, Reebok said “Reebok has always been a forerunner in delighting its consumers with unique and innovative product stories and our association with Disney and this iconic movie is a step in the same direction. We hope to delight both consumer segments of juniors and adults with this eclectic range and we will back up the collection with exciting retail and on ground marketing”.

“Our stories and characters delight and entertain consumers across all ages. We are excited to associate with a popular youth brand like Reebok. This fashionable collection embodying the spirit of adventure and mystery following the success of Pirates is yet another step towards Disney's commitment to deliver the best mix of innovative and compelling products to our fans in India”, said Roshini Bakshi, VP, Consumer Products, Publishing and Retail, Disney.

This collection will be available at all Reebok Flagship and Arena stores across India. The men's collection will include polos, hoodies, tee-shirts and shorts. The women's collection will have capris, tee-shirts and pants in vivid colors like pink, blues and whites. Young boys can also enjoy the Pirates range with skull hoodies, tee-shirts available in vibrant colors.

Headed by Brand Director- Sajid Shamim, Reebok India has a pan – India presence and is the market leader with 1000 exclusive franchise stores. Reebok has a 1000 member strong instructor alliance in India. Reebok's innovative footwear technologies like Easytone and Zigtech have set an all new benchmark in the industry with the introduction of Toning category and Men's Training.

Reebok India

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