Home / Knowledge / News / Apparel/Garments / Just stay cool with energy saving Super Cool Biz range
Just stay cool with energy saving Super Cool Biz range
02
Jun '11
UNIQLO is pleased to introduce Super Cool Biz, a stylish new way to work through the anticipated summer power shortages in cool comfort. This new style takes the Cool Biz campaign a step further by providing more style choices with greater functionality than ever before. UNIQLO Super Cool Biz will help you stay stylish while actively saving energy in the hot summer weather.

A super new way to stay cool

In 2005, Japan's Ministry of the Environment began encouraging businesses to help conserve energy by setting air conditioners to 28ºC throughout the summer months. The Cool Biz campaign was designed to ensure that office workers could work in comfort in the face of higher indoor temperatures.

This year, the newly revamped Super Cool Biz campaign is redefining the office dress code again. Offices across Japan are set to become more casual than ever before, in a nationwide bid to aggressively save energy during the hottest days of summer. In line with these efforts, UNIQLO is expanding its unique Super Cool Biz lineup to benefit all working people, not just office staff, so everyone can breeze through the dog days of summer in cool, comfortable style.

UNIQLO Central World Store

UNIQLO targeted customer needs through surveys of 400 working people (male: 300 / female: 100), and determined that this year's Super Cool Biz campaign would need to combine smart looks with cooling and deodorizing functionality. Many of the 100 women surveyed were interested in this summer's most popular styles, but both men and women expressed a strong desire to stay cool in the summer heat (82%), minimize body odors (48.4%), and look sharp (42.6%).

UNIQLO also observed that many people view this summer as an opportunity to start wearing more casual apparel at work. This was clear in the rising number of individuals who expressed an interest in wearing polo shirts and chino pants. But it was equally apparent that many people are hesitant to tone down their looks at work too much without a clearly defined summer dress code.

UNIQLO functionality for ultimate summer comfort

Functional, added-value items are a UNIQLO specialty, and this summer there is a wide range of jackets, shirts, cut & sewns, pants, innerwear and even underwear to choose from.

A single layer makes all the difference when you want to stay dry and comfortable, especially if that layer is UNIQLO's Sarafine or Silky Dry innerwear. Polo shirts with additional deodorizing capabilities quickly neutralize body odors, while perspiration becomes a problem of the past with quick-dry T-shirts--and that's just scratching the surface of UNIQLO's varied Super Cool Biz summer lineup. Special items for women, such as UNIQLO's Bra Top, the garment with a built-in bra, help to cut down on the number of layers worn. And the UV Cut line of shirts and cut & sewns offer protection from the sun's harmful rays.

Stay cool and comfortable this summer with UNIQLO's diverse range of highly functional Super Cool Biz items, whether at work or normal days.

UNIQLO

Must ReadView All

Textiles | On 7th Dec 2016

‘Price-competitiveness is crucial for China yarn market’

Kikani Exports, India based yarn supplier with 12 years of experience ...

Apparel/Garments | On 7th Dec 2016

Bangladesh RMG exports up 6.39% in July-Nov 2016

Readymade garment (RMG) exports from Bangladesh increased by 6.39 per ...

Courtesy: Fabindia

Apparel/Garments | On 7th Dec 2016

Infosys cofounder Nilekani invests in Fabindia

Through their family office Entrust, Infosys cofounder Nandan...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search