Home / Knowledge / News / Apparel/Garments / Ahmedabad-based retailer JadeBlue mulls pan-India presence
Ahmedabad-based retailer JadeBlue mulls pan-India presence
Jun '11
Mr Jitendra Chauhan
Mr Jitendra Chauhan
Mr Jitendra Chauhan, Chairman & MD, Jade Blue Lifestyle (I) Ltd, which operates the lifestyle retail chain – JadeBlue, set up his first clothing retail store in 1995 in Ahmedabad, two years before Mr Kishore Biyani set up his first Pantaloon store in Kolkata in 1997.

Much water has flowed in the river Sabarmati, which flows through Ahmedabad, since then. Mr Chauhan too has rapidly expanded his retail network in Gujarat and neighbouring states, and now plans to head south, with a store in Hyderabad, also.

It is a luxury lifestyle retail chain renowned for the breadth and depth of exclusive menswear and fashion merchandise. It is one of India's largest exclusive menswear stores. JadeBlue offers many of the world's well known men's formals, casuals, occasion wear brands, fabrics, professional outfitting, customized designs, ethnic wear and accessories.

JadeBlue, a pioneer of the multi-brand format in Gujarat, has on its shelves, global and Indian renowned apparel brands like Arrow, Zod, Gas, Color Plus, Wrangler, etc. Among its in-house brands and collections are Greenfibre, JB Studio, Metal, Dulha and JadeBlue.

JadeBlue has over 30 years of rich experience in bespoke tailoring and a client list that reads more like a celebrity list. It is this in-depth expertise about top-notch tailoring combined with knowledge of current and future trends that gives an edge to the product line in JadeBlue, Greenfibre and JB Studio brands, as well as Dulha and Metal collections.

These inhouse-brands are designed and manufactured under direct supervision of both Mr Jitendra Chauhan and his brother, Mr Bipin Chauhan, helped by their team of experts. The brands have a unique idenity of their own, because of their choice of raw materials, cut, colours, styles and patterns.

The 'Unique Selling Proposition' (USP) of the retailer is the personalized service and excellent customer relationship, which is carried out by being in regular touch with customers on birthdays, anniversaries and other important occasions.

Informing about his expansion plans to fibre2fashion, Mr Chauhan said, “Recently JadeBlue successfully launched three new stores in April alone, at Raipur, Bhavnagar and Udaipur and one store was opened at Nagpur in May.

“The group is embarking on an aggressive expansion programme with four more store launches on the cards for the second half of 2011. One has been proposed in Hyderabad, a third store in Ahmedabad and a second store in Surat and Nagpur, respectively.

“Additionally, JadeBlue is very soon launching an exclusive flagship store at Safal Mondeal Retail Park in Ahmedabad. Spanning a total area of 12,000 sq. ft., this exclusive JadeBlue store will be a luxury destination for shoppers and offer super and hyper luxury fashion brands with topnotch bespoke services under one roof.

“This will take in all, JadeBlue's presence to 10 cities including, Ahmedabad, Surat, Vadodara, Rajkot, Vapi, Bhavnagar, Indore, Raipur, Udaipur and Nagpur”, he said.

Explaining the rationale behind the expansion, Mr Chauhan said, “It is an effort of to widen our network and create a pan-India presence. JadeBlue has been present in a multi brand retail format so far. However, in a move to extend its reach to its customers, it has also come up with a new format of retail stores offering in-house brands. The recently launched Raipur and Nagpur stores are the first in this format”.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search