Home / Knowledge / News / Apparel/Garments / Make a big splash of style with Lands' End Kids' Swim
Make a big splash of style with Lands' End Kids' Swim
02
Jun '11
The swim experts at Lands' End are making a big splash this spring with its smartest, stylish and most functional collection of swimwear and accessories for girls and boys. Parents across North America agree. Lands' End Kids' Swim was awarded the coveted 2011 Parent Tested Parent Approved (PTPA) Seal of Approval from the largest volunteer parent-testing community in North America, with more than 40,000 parents.

Quality + Value + Sun Protection + Smart Style = Big Splash
The experts at Lands' End build more into swimsuits, so kids get more wear and parents reap the value. The entire collection features UPF 50 sun protection and leading fabric technology that make each suit durable for what kids dish out -- whether it's a backyard afternoon or beachside getaway. In fact, Lands' End Kids' Swim is unconditionally Guaranteed. Period.

This quality, combined with style and details, sets Lands' End suits apart from the rest. Girls will enjoy the smart, tugless fits that keep straps from sliding down and bottoms from riding up. Boys' board shorts and swim trunks feature comfy mesh liners and soft internal drawstrings for a great fit without chafing. Quick-dry fabrics throughout the collection make it more comfortable for kids to dip in the water then play in the sand. Most styles for girls and boys are available from 2T to 20, slim, plus and husky, ensuring that every kid fits in.

Riding the Wave of Approval
Recently, a team of independent parent volunteers from the PTPA parent testing community evaluated Lands' End Kids' Swim items. Hands down, Kids' Swim was awarded the coveted PTPA Seal of Approval based on merit and the parents' experiences -- not on any commercial considerations.

"Our designers look at every stitch, every detail to create outstanding value and the highest quality kids' swimwear. Many are parents themselves who combine personal experience with design knowledge to create items that kids will love and parents will appreciate," said Liz Pierce, senior design director, Lands' End. "It really shows in this year's collection, and we're so pleased to see our efforts rewarded with happy parents and kids -- and now the PTPA Seal of Approval."

How Suite It is! Mix-and-Match Swim Separates for Girls
Big news for girls is the Swim Suite -- a complete collection of swim separates that can mix and match to fit her personality. She can select from coordinating colors and patterns in a host of swim silhouettes, including 3 styles of Tankinis and a bikini top, that pair with tankini bottoms, SwimMinis and swim shorts. The UPF 50 fabrics feature bright pinks with touches of orange and yellow in ditsy prints, coral patterns and tie dye. For cooler tones, the Swim Suite also features shades of violet, dark blue and green in the same patterns.

Of course, popular one-piece styles are available in a variety of colors and prints. Look for details such as ruffles, double ruffles and bows for a bit of stylish fun. Five collections -- Hampton, Classic, Laguna, Mini Ruffle and Eyelet -- offer many one-piece options.


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search