OBJE's radical new denim fashion line perfect for WWDMAGIC
03 Jun '11
2 min read
The world will get its first taste of the obscene this August when Obscene Jeans Corp. debuts its radical new denim fashion line at the WWDMAGIC fashion trade show in Las Vegas from August 22-24, 2011.
“I can't think of a better city to debut Obscene Jeans than the international party capital of Las Vegas,” said OBJE President and CEO Robert Federowicz. “The anything-goes spirit of Sin City will be the perfect backdrop for our radical and sexy new denim designs.”
WWDMAGIC is one of the largest and most comprehensive women's apparel and accessory trade event in the U.S., featuring over 1,300 new and emerging brands in a newly merchandised setting. WWDMAGIC is the fashion world's top resource for discovering new vendors and trends, providing Obscene Jeans with an ideal introduction to prospective buyers from around the globe.
On Wednesday, Obscene Jeans learned its collection had been approved for inclusion in WWDMAGIC White, the show's juried selection of the very best in better to bridge apparel and accessories.
“We're immensely gratified that our cutting-edge fashions were selected to be shown alongside top luxury brands from around the world,” Federowicz said. “The international scale of the event makes this show the perfect occasion for our runway debut, because we very much envision OBJE as a global lifestyle brand.”
On display at WWDMAGIC will be the alluring designs of Rachel Stark-Capelli, the creative force behind OBJE's debut line. Her divine denim designs are highlighted by shiny, metallic steel mesh details woven into elegant fabrics, resulting in jeans that cry out to be touched.
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