Home / Knowledge / News / Apparel/Garments / Zippo to launch apparels in India
Zippo to launch apparels in India
Jun '11
Zippo, a 79 year old firm, is penetrating the Indian market with a complete range of lifestyle products. The firm has announced that it soon intends to launch Zippo brand apparels in India.

During its diversification from a windproof lighter brand to a lifestyle label, Zippo has retained its legacy, independent values and uniqueness of the brand.

Over the past few months, the company has intensified its efforts to diversify with launch of Zippo casual clothing and camping supplies and other products, all under Zippo label.

The firm has been thinking of expanding in India to diversify its product portfolio and to expand its retail sales.

The brand is now available at 150 retail sales points in India and has also tied up with some top MBOs (Multi-Brand Outlets) for shop-in-shop outlets. It now proposes to launch exclusive retail outlets in various cities across the country. The firm has also set up counters at high streets and in retail shops in malls across the country for selling its products.

Presently, Zippo has presence in around 20-25 markets in Tier II and III cities in India, where it is getting good response. However, its core focus is to tap the markets of the country's top 10 cities.

The company is also planning to open a flagship outlet in a well-known retail zones in Mumbai or New Delhi by June 2012.

The firm has opened a Zippo concept outlet in the US and proposes to take the same concept globally. All the flagship outlets of the brand in various countries would stick to the same format to retain the brand's legacy.

Even after a flagship outlet is launched in India, the company will continue with the distributors' channel.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search