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Ground-breaking launch of never before seen Apparel
Jun '11
COMPROMISE IS PLANNED FAILURE announced the immediate availability of an original line of authentic apparel, equipment, and accessories. The driving force of COMPROMISE IS PLANNED FAILURE is having the will to be fearless and relentless, while remaining confident and true to yourself, no matter what the obstacles. The never before used invincible campaign brings impact to COMPROMISED IS PLANNED FAILURE.

“This is a defining moment. Never before has our iconic message been unveiled. Search COMPORMISED IS PLANNED FAILURE on the Web and you'll find us only,” said Mark Stone, Vice President of Brand Marketing.

The centerpiece of the rollout are tops for men, women, and youths. Tops come in the latest colors, fashions, and lifestyle selections. The organic choices are about having 100% organically-grown cotton next to your skin. The Uncompromised Patriots lineup pays reverence to the military. Original artwork will be available for Labor Day.

COMPROMISED IS PLANNED FAILURE encourages everyone to rethink and represents a new voice. "As with all of our product launches, we took the time to do extensive research to ensure that we deliver distinctive breakthroughs that were not offered previously in the market. The result is an elite collection that will further establish COMPROMISE IS PLANNED FAILURE as a category leader in authenticity," added Stone.


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