Observer Ethical Award for Pachacuti in Fashion & Accessories category

13 Jun '11

5 min read

Known also as the 'green Oscars', The Observer Ethical Awards have been running for six years. In association with Ecover, the awards recognise across a total of 12 categories, organisations and individuals whose work makes day-to-day ethical living more accessible and achievable.

As always, members of the public were able to nominate the best and brightest individuals, organisations or companies who continually strive to put the environment first. Last year's winners included Hugh Fearnley-Whittingstall, who beat Jamie Oliver and Joanna Lumley to take the title of Campaigner of the Year for his Landshare project.

This year's judging panel has top eco credentials, and includes Oscar winner Colin Firth and his wife Livia, catwalk model Lily Cole, and adventurer Ben Fogle.

Observer Ethical Awards – Category Fashion and Accessories:
This category supports the growth of ethical fashion labels and products and is sponsored by Vogue. From London Fashion Week to the High Street, ethical fashion is increasingly seen as both aspirational and accessible. The award recognises companies who are committed to lightening fashion's footprint and creating an ethical supply chain.

Awards for Excellence
Business in the Community's Awards for Excellence identify and celebrate companies having a positive impact on the community, environment, marketplace and workplace. The Big Tick winners demonstrate significant impact and high quality management of their responsible business practices and can show a positive impact both on society and on the business. Now in their 14th year, they are the UK's leading awards for responsible business practice. BITC received over 370 entries for the national Awards for Excellence.

Business in the Community stands for responsible business - We are a business-led charity with a growing membership of 850 companies, from large multinational household names to small local businesses and public sector organisations.

pa-cha-cu-tee. Founded on a passion for improving the lives of Andean producers and their communities, Pachacuti is committed to creating a successful, contemporary fashion and accessories business built on the foundation of Fair Trade. Pachacuti means "world upside-down" in the Quechua language and describes our endeavour to redress the inequalities in the global fashion industry through demonstrating that it is possible to run a successful retail and wholesale clothing business which benefits the producers and is environmentally sustainable.

Pachacuti

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