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Estonia eyes Europe with 'affordable luxury' apparels
14
Jun '11
Estonian apparel manufacturers have established themselves as makers of 'affordable luxury' items, especially in the European market. The apparels offer quality at an affordable price and capture the space between the mass production led by China on the one hand, and luxury brands of Paris and Milan on the other.

Bastion, one of the Estonia-based garment companies has announced its plans to expand to the UK and Germany in the coming three years.

According to Mr. Gert Stahl, CEO of the company, Bastion will even expand further to Belgium, Denmark, and Holland, once it is successful in Germany and the UK.

Editorial note-

If Estonian companies are able to get a hold on European markets in the 'affordable luxury' segment, it will augur well for Estonia.

Fibre2fashion News Desk - India


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