Home / Knowledge / News / Apparel/Garments / Seven inspirations for A/W 2012/13 wool trends
Seven inspirations for A/W 2012/13 wool trends
15
Jun '11
The Woolmark Company launches The Wool Lab, a seasonal guide to the most innovative, quality woollen fabrics and yarns, presented through the most inspiring fashion trends. The guide will be showcased to professionals from the international fashion and apparel industry: brands, fashion designers, retailers, haberdashers, weavers, spinners, media and buyers.

The Wool Lab is organised according to specific trends, sourcing inspiration not only from fashion, but also from the ultimate lifestyles, the world of design, pop culture and pervasive trends in consumer values across many other fields.

It's the result of intensive research, aiming at exploring the infinite potential of Merino wool, the most versatile and finest natural fibre, and the enhancement of its natural quality and the valuable characteristics it gains through innovative production processes and special treatments.

The Wool Lab also includes precious pieces of archival elements, expressing the long lasting and fascinating history of wool, and showing the most inspired woollen products from the past, to be rediscovered and perhaps reproduced, with a contemporary twist.

The Wool Lab: The seven inspirations for Autumn-Winter 2012/13:

The Tweed Run: inspiring the special event at Pitti, the classic, traditional tweed, full of charm and style, in its most contemporary versions: lighter and softer, in colours and patterns inspired by typical British outerwear. Shetland yarns are mixed here with the softest Merino wool.
Library: telling the story of the emerging new preppy, sophisticated version of the WASP American style of the fifties and sixties. A selection of high quality fabrics and yarns, boasting the original patterns and renewed in unexpected colours.
Pure: it represents the wide themes of ecology and sustainability, in all their textile expressions, the most authentic and simple ones, highlighted with romantic accents.
Genoa's Harbour: the new way to express the worker and utility taste, in all its unique style. An unexpected elegance, embodied in the most refined fabrics and yarns.
Hermitage: it is the new folk, collecting stimuli from the Navajo aesthetic, and from the handmade and artisanal textiles present in the world, produced in different cultures and countries. Coloured, always surprising, embracing freedom of expression.
Sculptured: a close up on the fabrics and woollens structure. Braiding, tactile effects and special processing that emphasize wool's natural elasticity.Limited Edition: it includes fabrics and yarns of the most elegant and precious Merino wool in the world. The most exclusive production, the finest fabrics and yarn in the world.

After Pitti, The Wool Lab will be presented during the most important international fabric fairs: SpinExpo (Shanghai, September 6-8), Milano Unica (Milan, September 13-15) and Première Vision (Paris, September 20-22).

At the same time, through its international network, The Wool Lab will be presented by The Woolmark Company at regional presentations and workshops in order to reach the main targets of this tool: fashion brands, retailers and haberdashers.

The Woolmark Company

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search