Forever Friends signs four firms for new apparel lines

15 Jun '11

2 min read

Forever Friends, the evergreen brand of the UK-based Hallmark Cards, has signed up with four new partners – Dennicci, Fashion-Lab, Zap, and Fine Décor. “The Forever Friends iconic bears are among the most recognized cute brands in the world. The popularity of the brand justifies the addition of new licensees,” said Julie Michell, Licensing Manager, Hallmark Cards.

Dennicci, along with some important retailers, will be manufacturing an apparel line of Forever Friends. The company will produce the new line for autumn/winter and spring/summer 2012 seasons.

“The license for Forever Friends will be a great addition to our list of licensed brands,” said Andrew Farrow, Managing Director of Dennicci, and expressed confidence that the partnership between both the companies will be tremendously successful due to Dennicci's manufacturing and design expertise.

Fashion-Lab will be creating a collection of women and kid's daywear and night wear. “We are delighted to work with Forever Friends and hope to come up with some fantastic product ideas,” said Andrew Webster, Managing Director of Fashion-Lab.

Zap has signed up with Forever Friends to produce a line of cushions, towels, pyjama cases, curtains, fleece blankets, duvet covers, and rugs. All the items will have the iconic bear. Andy Downie, Licensing and Marketing Director with Zap said, “We are greatly elated to be working with Hallmark and are confident of good sales as soon as the range is launched.”

Fine Décor will be creating an attractive range of wall décor for the Forever Friends programme. Alex Malcolm of Fine Décor expressed delight at the prospect of adding the instantly recognizable cute brand to the portfolio of their licenses. He added that the partnership will translate wonderfully and the wall décor products will be a great success, especially in retail.

Fibre2fashion News Desk - India

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