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Now, a company that makes apparel for male techies
29
Oct '15
Ya Joe, the first-ever apparel company designed specifically for men in the technology sector has announced the launch of its company as well as its new online direct-to-consumer clothing line. In a press release, the Seattle-based apparel company said it offers a stress-free, streamlined shopping experience, providing analytic-inspired clothing that is easy to care for, comfortable and functional.

Recognizing that male techies' penchant for creative analytical thinking may also be a hindrance to the traditional shopping experience, Joe Boldan, founder and former CEO of ExOfficio, an adventure, travel apparel company, and Aaron Hicks, chief creative officer at Ya Joe, sought to offer a simplified process specifically for this audience. The new clothing company streamlines the often cumbersome shopping experience by offering its apparel in a tight selection of styles and colours. Ya Joe's easy-to-navigate website explains why each item was created and how it can be worn in real-life situations, with realistic fitting guides that are true to size, the release said.

"In our market research, we found that our guys often had a hard time analyzing a look or style to find something that worked for them, as how do you analyze a look, feel or trend?" said Boldan. "I teamed up with Aaron to design the first-ever clothing line using an analytic approach with our tech guys in mind. Our primary goal is to alleviate the stress and anxiety these guys often experience while shopping and provide them with an alternative that has them in mind and gives them the fashion they deserve."

By analyzing techies in their day-to-day lives, Boldan and Hicks were able to better understand the features of apparel items that would make their lives easier, such as pockets that easily fit a work badge and mobile device or pockets that men can comfortably place their hands in -- elements that fashion pieces had previously neglected. The two passionately addressed these issues, basing each item on three fashion elements that can actually be quantified and measured: comfort, ease of care and functionality.

"Since we wanted to make the process for our shoppers as easy and streamlined as possible, we decided to offer select options and colors," said Hicks. "We use high-quality materials, breathable fabrics and customize the pieces to fit within our customers' lives. The clothing is interchangeable, allowing the casual yet professional pieces to easily transition from day to night. This allows our customers to purchase a range of clothing items that all look good together." (SH)

Fibre2Fashion News Desk - India

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