Home / Knowledge / News / Apparel/Garments / Now, a light and luxurious premium denim
Now, a light and luxurious premium denim
11
Feb '16
Two Turkish brands have tied up to produce a breakthrough premium denim with lightness and a luxury feel.

Mavi, innovator in denim design and manufacturing has teamed up with leading denim fabric producer Orta to launch Mavi's newest addition to its Mavi Gold line, Feather. Debuting in Spring 2016, Feather uses exclusive fabric created by Orta in three unique shades to add to Mavi's repertoire to kickoff its 25th anniversary celebration, Orta said on its website.

The premium Feather collection combines a casual lifestyle with a luxury feel and is the product of Orta's distinct patented Alchemy technology and Mavi's contemporary design. The unique Alchemy finish, developed by Orta, gives the fabric an extreme softness that is superfine and superlight. The denim is light, airy, and cool to the touch due to incorporating a novelty yarn mix of cotton, tencel, lyocell, and viscose.

Despite its softness and lightness, Feather also integrates power stretch technology with excellent recovery standards. The final outcome is a breakthrough that combines softness and a feminine feel with a clean look and compact construction.

The collection introduces three exclusive hues for Mavi - Special Neptune, Future Blue and Aqua Light Green.

Orta has been the main vendor for exclusive developments for Mavi since day one, and have a dedicated development group called team Blue that serves like a sister team to Mavi. As the pioneer in authentic denim and new shades, Orta's collaboration with Mavi is the perfect match.

“Feather is the symbol of denim comfort where we differentiate the unique feeling through new experiences,” said Elif Akarlilar, Global Brand Director of Mavi. “These are the jeans of women who spend their time trying to have meaningful experiences and have an eye on the future. In developing this exclusively with Orta, who has been with Mavi since the beginning, we are excited to launch Feather as part of our 25th anniversary celebration”.

“As the dedicated innovation partner of Mavi we are proud to have co-created the denim selection of the premium Feather collection,” said Deputy General Manager of Orta Anadolu; Ebru Debbag. “Orta's foresight, research and technical developments have combined naturally with Mavi's desire and expertise for designing a new premium concept for the contemporary women.”

This new light and soft touch denim collection will retail at $148. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Top executives
Textile industry

The foremost issue is bridging the skill gap

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search