Home / Knowledge / News / Apparel/Garments / Now, an online fashion store from Aditya Birla group
Now, an online fashion store from Aditya Birla group
09
Oct '15
Indian multinational conglomerate Aditya Birla Group is set to launch its online fashion store abof.com that will compete with the likes of Myntra and Jabong, according to media reports.

Abof.com is the Birla group's independent fashion e-commerce business run by Aditya Birla Online Fashion which is now being set up in about two dozen cities.

Within the next 30 days, the portal is expected to go live, and Birla group boss Kumar Mangalam Birla is said to be closely monitoring its progress. However, the Aditya Birla Group refused to comment on the new website.

Abof.com lists Aditya Birla's private label under brand name abof and several fashion brands, including Vero Moda, ONLY, United Colors of Benetton (UCB) and NINETEEN.

It is also looking at bringing in some exclusive foreign online retailers in India.

Prashant Gupta, president and chief executive of Aditya Birla Group's e-retailing business is heading the new venture. Senior executive Kedar Apshankar and Vikram Bhat, chief product officer who joined the firm from Myntra about a year ago, are also part of the team.

The Aditya Birla Group is strengthening its presence across India's $6 billion online retailing market where the country's top conglomerates are now showing interest.

Last month, the Birla group through its private equity (PE) arm, Aditya Birla Private Equity, picked up a minority stake in Mumbai-based Creative Lifestyles Pvt. Ltd, a women's apparel retailer with a valuation of Rs 300 crore.

Abof.com is aiming big, and by one account, it plans to be far more exclusive than Jabong or Myntra by focusing on the top 100 labels and brands. Madura Fashion and Lifestyles Ltd, an Aditya Birla group company, also owns an in-house fashion retailing website Trendin that sells the retailer's labels such as Peter England, Allen Solly, and Van Heusen. However, abof.com will continue to function as a separate entity, the reports said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Apparel/Garments | On 22nd Feb 2017

Amazon UK to create 5,000 full time jobs this year

Amazon UK said it will create more than 5,000 full time jobs this...

Textiles | On 22nd Feb 2017

Telangana CM seeks better life for handloom weavers

Chief minister of Telangana, K Chandrashekhar Rao assured handloom...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search